Led end-to-end Product Discovery and CRM integration to unify financial data, reducing waste by BRL 300k. Integrated GenAI (Claude) into product workflows to accelerate delivery and documentation. Partnered with commercial leadership to redesign Sales Proposal workflows, contributing to a 2.3% GMV increase. Orchestrated cross-functional squads and defined North Star metrics for C-level alignment.

Executed full product discovery cycles for Business Credit, increasing lead generation by 6%. Designed and delivered features for the Home Equity mobile journey, improving simulation rates by 8.5%. Built and led cross-functional squads focused on product-led growth and ownership.

Led the discovery and delivery of a Scheduled Pricing capability, increasing financing volume by 1.5%. Launched a Rebate feature to improve Supply Bank adoption by 2.9%. Owned the end-to-end lifecycle, roadmaps, and OKRs for the Supply Bank product.

Coordinated a cross-functional squad of 8, overseeing delivery performance and people development through 1:1s and IDPs. Reported KPIs to Tribe Lead and presented strategic outcomes to executive steering committees.