Lead product backlog prioritization and roadmap execution, aligning business objectives, user needs, and engineering capabilities. Define product requirements, user stories, and acceptance criteria. Coordinate cross-functional teams across Engineering, UX, QA, and Business stakeholders. Drive product discovery and process optimization. Leverage Microsoft Clarity and AI-powered tools to analyze user behavior.

Managed the strategy and evolution of a SaaS platform focused on business process management. Defined product roadmaps and prioritized initiatives. Coordinated product discovery activities. Collaborated with Engineering, UX, and Business stakeholders to deliver scalable digital solutions. Monitored product adoption and customer feedback.

Led the migration of the company's eCommerce platform from Magento to VTEX. Managed the evolution of the digital commerce platform by prioritizing initiatives related to product catalog, promotions, checkout, payment methods, and customer experience. Coordinated cross-functional teams. Monitored eCommerce performance metrics.

Owned and prioritized the backlog for commercial digital products. Managed product initiatives across eCommerce, ERP, POS, and logistics solutions. Defined user stories, acceptance criteria, and functional requirements. Collaborated with Engineering teams using Scrum. Supported feature validation and product releases.

Supported research, innovation, and process improvement initiatives. Conducted information analysis and requirement gathering. Participated in innovation initiatives. Prepared reports and analytical documentation to support decision-making.