Managed end-to-end quantitative market research projects, delivering fieldwork for more than 100 surveys annually, including Source's flagship Client Perception Survey of approximately 4,000 decision-makers across international markets. Collaborated with cross-functional teams to program, test, and launch CAWI and CATI surveys while ensuring data quality through rigorous quality control processes. Led project kickoff meetings, managed panel provider relationships, automated reporting through API integrations, and developed Excel-based tracking tools that enabled 100% on-time report delivery. Leveraged Forsta Survey and custom Python programming to build surveys, implement advanced validation logic, and manage complex quota strategies to ensure efficient and accurate fieldwork execution.

Conducted secondary research and competitive intelligence to support business initiatives, leveraging tools such as PitchBook for market analysis and M&A research. Maintained and enhanced Source's proprietary MegaModel database, ensuring high-quality data for leading global firms to identify growth opportunities. Contributed to the annual Quality Ratings of Thought Leadership report by supporting research and analysis using Source's award-winning methodology.

Produced custom research reports for clients across diverse industries, including marketing, FMCG, automotive, insurance, food and beverage, and hospitality. Delivered presentations and webinars on emerging trends and consumer behavior for organizations including Which? and Deloitte, while building strong client relationships through proactive, strategic support.

Researched and wrote about consumer trends and behaviors across industries including FMCG, automotive, technology, health and wellness, food and beverage, and entertainment. Developed insight-driven case studies that provided businesses with contextual analysis to support strategic decision-making.

Assisted with a project for a behavioral insight and communication agency. I used ethnography, CT (Cultural Theory), and a LISTOR/SPARCK Test to help determine the cultural types found in a multinational pharmaceutical company and solve a management issue. My findings were then used to suggest cultural and organizational changes.