• Accountable for the entire product development with agile approach from benchmark and ideation to end user testing using Scrum framework • Product Owner of a regional team of 6, focusing on performance and lifecycle in web and app. • Define project vision, managing UX design and development team, elaborating product Roadmaps and prioritize solutions to achieve project goals. • Set team goals and metrics for +10 people to guarantee optimal development and achieve the best KPIs for the project. • Analyze stakeholder’s expectations and feedback, mapping and writing detailed User Stories for the Backlog using Jira with acceptance criteria. • Developed a software for employees using Big Data, that enables technological surveillance worldwide with more than 14.000 sessions a year.

• Lead a multicultural team, managing cross-functional and agile methodologies. • Accountable for the delivery of the project progress from initiation to closure. • Leading web and mobile projects with Scrum framework, creating teams from scratch to successfully achieve the best KPIs. • Set team goals working very closely together with stakeholders, analyzing user behavior, and designing interactive wireframes. • Lead a team navigate through the project dynamics with flexibility, estimating time, budget, and tasks, achieving most of the goals within estimated planning

• Responsible for the growth of international retail stores, defining product mix, pricing, and marketing strategies that drive business results. • Execute customer and market research to assess opportunities and drive action to pursue those opportunities. • Define product portfolio through client insight, competitive analysis and profound understanding of market trends.

• Responsible for the achievement of international clients and establishing business strategies for expansion and brand growth. • Identify international business opportunities, interacting with clients and seeking to expand brand presence. • Generate sales strategies with an appropriate Marketing-Mix for each country. • Negotiation of products details and prices considering production capacity of the company. • Analyzed international marketing and sales reports from brands, to develop strategies by customer and business plan.