Led design migration strategies by acting as point of contact between stakeholders and the technical team, ensuring business requirements aligned with user-centered design (UCD) principles. Validated design decisions through continuous usability evaluations, ensuring all high-fidelity prototypes complied with ADA and WCAG 2.2 accessibility standards. Facilitated user feedback loops and data analysis for the insurance sector, reducing friction in the user journey.

Directed end-to-end UX research and UI design for major B2B/B2C e-commerce platforms using Miro for journey mapping. Translated qualitative insights into functional design systems, driving visual redesigns. Conducted heuristic evaluations and accessibility audits to guarantee cross-platform consistency and ADA compliance.

Executed UX research methodologies including A/B testing and unmoderated usability studies to validate product hypotheses. Analyzed user behavior and interaction metrics to refine product specifications for e-commerce platforms like Lencero and Quiron equestre.

Led a 4-member team to guarantee alignment and timely delivery of projects within budget. Created wireframes and prototypes for hospital and medical services using Figma, Photoshop, and Bootstrap.

Implemented digital and image campaigns for the 2013 Veracruz State Governor elections. Designed and developed digital and visual branding elements.

Conducted in-depth user research and usability testing with State Police Officers, identifying pain points that led to an 85% improvement in user experience. Collaborated with development to ensure design feasibility, decreasing post-launch bugs by 28%.

Built digital solutions with a systematic approach to development, integration, and maintenance for media and e-news projects using HTML, CSS, PHP, MySQL, Illustrator, Flash, and Photoshop.