Lead the roadmap and comprehensive lifecycle management of Business Intelligence projects, from capturing business needs to technical delivery. Evaluate and prioritize projects by analyzing the Return on Investment (ROI) and strategic impact on decision-making. Audit and optimize the existing BI architecture, implementing technical improvements to ensure solution scalability and efficiency. Act as a technical-functional liaison, translating complex stakeholder requirements into clear technical specifications for the BI team. Ensure compliance with deadlines, budgets, and data quality standards through comprehensive tracking and control of execution milestones.

Optimize commercial planning by developing Machine Learning models for sales forecasting and Market Share analysis. Maximize advertising ROI by applying Deep Learning models for Media Mix Modeling. Automate competitive intelligence by implementing Web Scraping bots for real-time market monitoring. Lead data architecture in Azure, automating extraction from APIs and ETL flows to ensure information integrity.

Empowered Board of Directors' decision-making via Power BI and Tableau management dashboards. Led territory optimization strategy based on data to maximize operational efficiency. Strengthened the S&OP process by developing predictive models for Reseller Churn and Order projection. Evaluated incentive program effectiveness.

Managed inventory and supply for 3,000 SKUs and 100 suppliers. Reduced inventory by $1M USD and improved stock weeks. Implemented and parameterized the JD Edwards ERP planning module. Generated and maintained procurement reports automating 100% of manual operational workload.

Managed inputs with critical 120-day Lead Time. Decreased inventory days, generating 100M ARS savings. Optimized materials and expiration planning. Led strategic alignment between Foreign Trade, Quality, and Procurement.