Simera Professional Key (SPK)

Sofia A

Social Media Manager & Influencer Marketing (Freelance Project)

$ 1,600-$ 2,600/month

4 yrs exp

Marketing Leader with experience in managing digital campaigns, content optimization, and supporting the execution of marketing strategies. Skilled in project coordination, data analysis, and effective communication to contribute to the success of marketing campaigns and brand growth.

Skills

  • B2B Marketing
  • Conflict Management
  • Copywriting
  • Customer Support
  • Email Marketing
  • Go-To-Market Strategy
  • Google Analytics
  • HubSpot
  • Influencer Marketing
  • Lead Generation
  • Leadership
  • Marketing Management
  • Marketing Strategy
  • Product Management
  • Project Management
  • Salesforce
  • SEO
  • Social Media
  • Teamwork
  • Windows
  • Wordpress
  • Adobe Photoshop
  • Asana
  • B2C Marketing
  • Canva

Sofia A

Social Media Manager & Influencer Marketing (Freelance Project)

$ 1,600-$ 2,600/month

4 yrs exp

Marketing Leader with experience in managing digital campaigns, content optimization, and supporting the execution of marketing strategies. Skilled in project coordination, data analysis, and effective communication to contribute to the success of marketing campaigns and brand growth.

Skills

  • B2B Marketing
  • Conflict Management
  • Copywriting
  • Customer Support
  • Email Marketing
  • Go-To-Market Strategy
  • Google Analytics
  • HubSpot
  • Influencer Marketing
  • Lead Generation
  • Leadership
  • Marketing Management
  • Marketing Strategy
  • Product Management
  • Project Management
  • Salesforce
  • SEO
  • Social Media
  • Teamwork
  • Windows
  • Wordpress
  • Adobe Photoshop
  • Asana
  • B2C Marketing
  • Canva

Social Media Manager & Influencer Marketing (Freelance Project)

Drink Moment (Remote)
February 2023 - September 2023

Drink Moment is a NY Based botanical water company in the CPG space. I worked creating its presence on Lemon8, Instagram & Facebook. I've managed to build and manage a community of over 28k people and a successful brand ambassador that has grown from 0 to 3k people in the last quarter, generating over a 15% increase in revenue from affiliate sales. As well as managed successful Influencer and UGC Campaigns. I analyzed and reported the SEO, PPC advertising (Google Ads), Facebook Ads, (CRO), reputation management, and other KPI's.

Social Media Manager & Influencer Marketing

Drink Moment
February 2023 - September 2023

- Built and managed a community of over 28k people on Instagram and a brand ambassador program. - Managed SEO, PPC advertising (Google Ads), Facebook Ads, CRO, and other KPIs. Achievements: - Generated around 100K MRR from the ambassadors program. - Successfully managed a community of 28k people on Instagram. - Established a presence on Lemon8, making it an influential beverage in the NA space.

Social Media Manager

Moment
January 2023 - May 2023

• Created, executed, and managed social media campaigns.Increased the brand's visibility and engagement on social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, and YouTube. tik-tok, Pinterest. Developed and implement social media strategies that align with the company's overall marketing goals. Created and curate content, including images, videos, and text, and optimize it for specific social media platforms to increase engagement and reach. Analyzed social media metrics, such as engagement rates, click-through rates, and conversions, to measure the success of social media campaigns and make data-driven decisions to improve them.Keep up to date with new social media trends, algorithms, and best practices to ensure campaigns are always effective and up to date. Create content calendar • create content • create digital strategy • Interacted with people • created a responsive and loving community

Marketing & Sales Assistant

WeclickGroup/Miami (Remote)
August 2022 - January 2024

Email & SMS Retention Marketing Agency that specializes in health and beauty e-com brands. I managed the blog and oversaw the SEO optimization, created content for their social media channels, managed the personal branding of CEO. I was part of the website revamp project with SEO optimization, managed the lead generation strategy, keyword search, podcast production, content creation webinars, and social media strategy.

Marketing & Sales Assistant

WeclickGroup
August 2022 - January 2024

- Managed blog optimization, content creation for social media, personal branding of the CEO, and website revamp with SEO. - Led email marketing strategy, keyword research, podcast production and editing, and webinar design. Achievements: - Achieved recurring sales with an MRR of 70K USD. - Podcast downloads reached 433 in 4 months. - Revamped the website with SEO optimization and grew the email list by over 1,000 subscribers. - Increased the email marketing list by 30% and LinkedIn followers by 5k, raising the SSI index by 15%.

Community Manager & Ecom Specialist

Kirrin Finch
June 2022 - September 2023

Created and maintained a valued community on Instagram through a personalized customer journey experience using Shopify. I optimized website in Shopify, introduced popups and started with Klaviyo Email Marketing. Created automations for Gorgias and macros.

Marketing Coordinator (Freelance)

Mena Darre
June 2022 - September 2023

- Created email marketing flows using Flodesk and managed CRM flows with 17 Hats for a seamless scheduling system. - Managed automations using Zapier and optimized the website on Squarespace. Key Results: - Increased Instagram interactions by 75.8%. - Increased revenue on Squarespace by 207%. - Increased sales by 24.1% in MRR.

Marketing Coordinator & E-commerce Specialist

Kirrin Finch
June 2022 - September 2023

- Created and maintained a valued community on Instagram through a personalized customer journey. - Optimized the Shopify website, introduced pop-ups, and implemented Klaviyo email marketing. - Automated customer service processes using Gorgias and macros. Key Results: - Grew community from 20K to 30K. - Increased revenue on Shopify by 25%. - Increased CTR by 15%.

Marketing Lead Generation

Alex Ray
June 2021 - June 2022

Identified and attracted potential customers or clients for a product or service. This process typically involves creating and executing various marketing campaigns that are designed to capture the interest of individuals who are likely to be interested in what the company has to offer. converted these potential customers into actual paying customers. To do this, companies often use a variety of strategies, including targeted advertising, social media marketing, email marketing, content marketing, and search engine optimization (SEO). •Understood the target audience and tailoring marketing campaigns to their specific needs and preferences. This often involves conducting market research to gain insights into customer behavior and preferences. • Tracked and analyzed results. Measure the effectiveness of the campaigns and adjust strategies accordingly to ensure that we were generating the highest quality leads possible.

Sales & Marketing Lead (Freelance)

Alice Laura Models
June 2021 - June 2022

ALM is a US-Based International Modelling and Staffing Agency. I was in charge of lead generation, email marketing, social media content creation, copywriting, recruiting, event planning and website management.