In charge of UX design pro jects for some PWC clients like Lennar, crafting user flows, wireframes, and prototypes for various products such as Lennar Plan Library, Virtual Lumberyard or Homesite Delivery Module . Collaboration with stakeholders from product and dev teams to gather feedback and define business goals, user needs, design pain points, deliverables and deadlines.

Led UX design for Q 2 financial products, crafting user flows, wireframes, and prototypes . Collaborated with stakeholders to gather feedback and facilitated daily stand-ups, design reviews and scrum meetings . Redesigned the UX of some B2B digital financial solutions for Commercial Loans, Treasury Services or Transactions Security . Proposed and implemented the switch from Sketch to Figma, unifying design, development, and product teams under a single UX tool to improve collaboration and accelerate deliverables

Improved UX design for systems related to healthcare, finance and education . Collaborated with stakeholders to gather feedback on design proposals and iterations . Led daily stand-ups and monthly design reviews to track design progress and updates . Managed pro jects using agile methodologies, including design sprints, Kanban and Scrum meetings . Redesigned the UX of a B2B vendor management platform from scratch, enhancing the experience for both consumers and clients.

Led UX Research through heuristic evaluations, benchmarking, and gathering insights to inform UX best practices and metrics . Collaborated closely with stakeholders to gather feedback on design proposals, prototypes, and implementations . Managed the UX team focused on eCommerce platforms, delivering user flows, wireframes, mockups, and UI elements for design and development teams . Utiliz ed Jira for pro ject management and organiz ed creative sessions to define design strategies and technical iterations . Led daily stand-ups, monthly design reviews, and facilitated agile processes (design sprints, Kanban, Scrum ceremonies) . Proposed and implemented the unified profile pro ject for Walmart apps, enabling a multi-purchase experience across platforms, resulting in a 12 % sales increase in the first q uarter post-launch.

Responsible for HubSpot CRM management creating landing pages and email templates. Designed websites with HTML5, CSS3 and Bootstrap 4. Managed ION brand guidelines in offline and online platforms. Worked with HubSpot and Mailchimp for digital marketing campaigns. Worked in the design of a B2B e-commerce pro ject for credit ac q uisition by other client companies.

Responsible for UI/UX design creating mockups and UI elements for various Televisa brands Management of brand guidelines, creating innovative designs for web/print for all Televisa brands. Lead presentations about design proposals with stakeholders. Provided direction to other agencies in the creation of marketing materials. Collaborate and interact effectively with internal clients prepare files for production and oversee press checks. Printing process, photography, illustration and typography. In charge of email marketing activations (IBM Watson, Mailchimp and Google Analytics) creating email templates and reports.