Conducted discovery calls and qualified inbound and outbound leads, increasing closing opportunities within the sales pipeline. Managed the full sales cycle from consultation to deal closing, supporting revenue generation and client acquisition. Handled objection management and contract discussions, improving client commitment and conversion rates. Presented tailored solutions based on client needs, helping prospects move forward in the decision-making process. Negotiated pricing and service expectations while maintaining strong client relationships throughout the sales process.

Directed the development of a revised financial structure to support expansion into a new customer segment, resulting in a 3% year-over-year increase in return on investment.

Analyzed project data to evaluate profitability and resource allocation. Identified client-specific needs and recommended additional tools and modules, contributing to upselling opportunities and increasing the average account value.