• Increased customer acquisition by 45% through leading digital marketing and brand positioning initiatives at Material Hub. • Expanded marketplace network by onboarding 20 suppliers and managing partnerships at Material Hub. • Strengthened brand visibility through social media and content marketing, increasing followers by 65%. • Managed relationships with 3 agencies and vendors to optimize marketing and branding efforts. • Launched Material Hub’s e-commerce platform, attracting over 4,560 users through targeted go-to-market strategies. • Improved email marketing open rates by 5%, optimizing CRM-drivencommunication for better engagement.

Increased customer acquisition by 45% through leading digital marketing and brand positioning initiatives. Expanded marketplace network by onboarding 20 suppliers and managing partnerships. Strengthened brand visibility through social media and content marketing, increasing followers by 65%. Managed relationships with 3 agencies and vendors to optimize marketing and branding efforts. Launched Material Hub’s e-commerce platform, attracting over 4,560 users through targeted go-to-market strategies. Improved email marketing open rates by 5%, optimizing CRM-driven communication.

Increased customer acquisition by 35% year-over-year. Directed brand positioning strategies across 4 digital and offline channels. Secured 8 strategic partnerships and alliances. Led 25 integrated marketing campaigns. Managed and developed a multidisciplinary team of 4 members. Oversaw budget of $100K USD for marketing initiatives. Developed the Innovation Certificate in collaboration with ICONTEC and the Chamber of Commerce of Bogota.

• Increased customer acquisition by 35% year-over-year by implementing targeted demand generation strategies at HR Solutions SAS. • Directed brand positioning strategies across 4 digital and offline channels, enhancing brand awareness in Colombian, Ecuadorian and Chilean market. • Secured 8 strategic partnerships and alliances, expanding market reach and collaborative opportunities. • Led 25 integrated marketing campaigns and stakeholder engagements, boosting brand visibility and supporting corporate growth goals. • Managed and developed a multidisciplinary team of 4 members, improving marketing efficiency and collaboration. • Oversaw budget of $100K USD for marketing initiatives across advertising, web development, and merchandising vendors, optimizing resource allocation. • Developed the Innovation Certificate in collaboration with ICONTEC and the Chamber of Commerce of Bogota, establishing a new industry standard.

• Led cross-functional teams of 45 to implement marketing strategies across 65 PwC business units, enhancing collaboration efficiency by 25%. • Managed brand positioning via media relations and digital channels, resulting in a 35% increase in brand awareness across target markets. • Contributed to a 40% growth in lead generation by supporting business development targeting Chinese and international markets. •Executed over 100 commercial proposals and marketing initiatives generating USD 1.5M+ annually for PwC.

Led cross-functional teams of 45 to implement marketing strategies across 65 PwC business units. Managed brand positioning via media relations and digital channels, resulting in a 35% increase in brand awareness. Contributed to a 40% growth in lead generation. Executed over 100 commercial proposals and marketing initiatives generating USD 1.5M+ annually.

Marketing analysis and supporting business development.

Marketing support for business unit initiatives.

Assisted with general marketing tasks and reporting.