Simera Professional Key (SPK)

Cristina Q

Guatemala

Medical Marketing Manager

$ 35,700/month

10+ yrs exp

Skills

  • Agile Project Management
  • Campaign Management
  • Cash Management
  • Conflict Management
  • Content Management
  • Product Management
  • Project Management
  • Budget Management
  • Case Management
  • Cost Management
  • Costs Management
  • CRM Management
  • Digital Project Management
  • Import Management
  • Production Management
  • Property Management
  • Stakeholder Management
  • Travel Coordination
  • Crisis Management
  • Stakeholder Engagement
  • Campaign Mangement
  • Contract Management
  • Bid Management
  • Budget management
  • Project Manager
  • brand positioning
  • Social Project Management
  • Project managment
  • Client Management
  • innovation
  • stakeholders management
  • project mnangement
  • Legal Project Management
  • Event Coordination
  • project managmenet
  • Hybrid Project Managerment
  • IT Project Management
  • C-Level Stakeholder Engagement
  • Vendor Coordination
  • PMO and Project Management
  • Global Event Coordination
  • Project managemet
  • Country Management
  • Complex Project Management
  • Corporate Communications
  • Regional Team Leadership
  • Corporate communications.
  • System Management
  • Project Management,
  • Strategic Marketing
  • Stakeholder Management,
  • Cost management
  • Stakeholder engagement
  • Hosting Management
  • PMO & Project Management
  • Debt Management
  • Project Management (PMBOK)
  • Supply Chain Coordination
  • Content Coordination
  • Crises Management
  • Energy Project Management

Cristina Q

Guatemala

Medical Marketing Manager

$ 35,700 /month

10+ yrs exp

Skills

  • Agile Project Management
  • Campaign Management
  • Cash Management
  • Conflict Management
  • Content Management
  • Product Management
  • Project Management
  • Budget Management
  • Case Management
  • Cost Management
  • Costs Management
  • CRM Management
  • Digital Project Management
  • Import Management
  • Production Management
  • Property Management
  • Stakeholder Management
  • Travel Coordination
  • Crisis Management
  • Stakeholder Engagement
  • Campaign Mangement
  • Contract Management
  • Bid Management
  • Budget management
  • Project Manager
  • brand positioning
  • Social Project Management
  • Project managment
  • Client Management
  • innovation
  • stakeholders management
  • project mnangement
  • Legal Project Management
  • Event Coordination
  • project managmenet
  • Hybrid Project Managerment
  • IT Project Management
  • C-Level Stakeholder Engagement
  • Vendor Coordination
  • PMO and Project Management
  • Global Event Coordination
  • Project managemet
  • Country Management
  • Complex Project Management
  • Corporate Communications
  • Regional Team Leadership
  • Corporate communications.
  • System Management
  • Project Management,
  • Strategic Marketing
  • Stakeholder Management,
  • Cost management
  • Stakeholder engagement
  • Hosting Management
  • PMO & Project Management
  • Debt Management
  • Project Management (PMBOK)
  • Supply Chain Coordination
  • Content Coordination
  • Crises Management
  • Energy Project Management

Medical Marketing Manager

Nestlé Nutrición Centroamérica
January 2022 - June 2026

Developed strategic campaigns and regional communication materials. Organized corporate events and established the first Maternal-Infant Speaker Board in Central America. Implemented market analysis with IQVIA, PowerBI, and Dichter & Neira to identify trends and priorities for immediate action plans. Managed sampling, costs, and impact percentages, coordinating with supply for product release and efficient budget administration. Supervised international congress experiences, plant visits, and stakeholder activities to optimize brand visibility and positioning. Created the first regional opinion leader platform (Speaker Board) in maternal-infant nutrition for Central America, consolidating a scientific network across six countries, driving over 150 medical education initiatives, launches, and congresses, significantly strengthening brand reputation and influence. Led regional scientific education initiatives impacting over 5,000 healthcare professionals, enhancing scientific positioning and competitive differentiation. Designed and implemented market share analysis-based strategies to identify growth opportunities, optimize promotional programs, and regain market share through segmented medical communication.

Nutritional Advisor

Nestlé Guatemala
January 2017 - December 2021

Developed territorial growth strategies in collaboration with commercial and medical teams. Trained pharmacies and distributors on product benefits and strengthened brand communication. Coordinated workshops, congresses, and educational programs, integrating experiential marketing and engagement. Implemented training programs for young professionals, fostering loyalty and positioning. Led innovative medical education initiatives, including creating the first medical magazine for young professionals in Central America, increasing healthcare professional engagement and positioning the company as a scientific reference. Drove brand growth and positioning in strategic territories through integrated scientific and commercial plans, strengthening stakeholder relationships and expanding market share.

Medical Visit Delegate

Nestlé Guatemala
January 2015 - December 2016

Executed a training program in medical visits and product promotion, adhering to international regulations. Provided training to pharmacies and distributors on value communication and brand differentiation. Strengthened the network of healthcare professionals through relationship strategies, continuous follow-up, and personalized scientific communication, converting 90 initially unaligned professionals into active brand promoters and advocates, thereby enhancing adoption and recommendation in clinical practice.

Smart Scores

Communication
90
Role Fit
90
Adaptability
70
Problem-solving
85

Smart Skills

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