Designed the technical architecture for CRM unification and high-performance operational process modeling. Directed the development and deployment of platforms based on Laravel and React, optimizing systems for both internal and external use. Spearheaded the implementation of ERP and digital billing systems in 5+ countries (Odoo 17), ensuring regional scalability and international tax compliance. Managed a multidisciplinary team of 30+ collaborators across Performance, IT, and Sales departments.

Led executive closing of high-complexity international projects, aligning technical proposals with corporate financial goals. Managed high-complexity technical projects assigned directly by ZOHO, ensuring international quality standards for critical accounts. Architected digital ecosystems for multinationals with 2,000+ users, managing global data integrity and operational complexity. Designed and executed technical and functional training programs for massive teams to ensure high platform adoption.

Designed the company’s operational framework, integrating automated processes for efficient demand management. Redesigned the end-to-end digital conversion funnel, professionalizing the Paid Media strategy to maximize ROI.

Managed a portfolio of 50+ recurring clients across the manufacturing, logistics, and retail sectors, integrating digital marketing and physical production solutions. Led the design and architecture of high-impact web platforms focused on conversion and the optimization of clients' digital presence. Designed and executed business models for companies in expansion stages, providing strategic consulting that enabled brand professionalization in industrial and mass-market consumer sectors.

Designed and executed marketing strategies (SEO, Paid Media, CRM integration) that improve lead generation, optimize CPA, and increase online sales conversion rates. Implemented CRM/ERP solutions (ZOHO, Go High Level, Odoo) to centralize operations, automate workflows, and enhance reporting capabilities, driving organizational growth. Coordinated multidisciplinary teams and external collaborators, ensuring on-time delivery, quality standards, and alignment with client objectives. Provided strategic guidance to SMEs and growing businesses, helping them professionalize operations, scale internationally, and adopt digital-first models. Developed artificial intelligence applications as proofs of concept and MVPs for product evolution. Projects included CRM systems, recruitment platforms, code generators for development environments, and digital strategy tools, leveraging Claude, Gemini, and other AI frameworks to design scalable and innovative solutions.