• Art-direction for brand identity systems, including: brand books, playbooks, copywriting, and digital / printed assets for 10+ NGOs and SaaS businesses across USA and Latin America. • Led UX/UI design for web / lading pages projects managing multidisciplinary teams and overseeing information architecture, design systems and conversion rate optimization. • Led full project management including scope definition, timeline planning, client management, and deliverable oversight from kick-off to final delivery. • Business leadership through studio operations across Ecuador, Mexico, and Spain. Overseeing finances, business model development, tender processes, and inbound client conversion.

• Designed brand identity systems and campaigns for B2B SaaS and non-profit organizations across Ecuador and the USA, translating strategy into visual proposals and delivering branding packages optimized for digital and print implementation. • Designed full UI/UX for app Duoble, including user flows and 30+ core app screens. Delivering Figma prototype ready for developer handoff. • Produced editorial design and reports for social impact organizations such as UNDP, UNCDF, Palladium, She-Persisted among others. • Application of UX research methods including user surveys, user journeys, user personas, and competitive analysis to redesign existing websites and deliver new web projects. • Integrated AI tools into design workflows to produce moodboards, visual collateral, web prototypes and wireframes, and scalable design systems for branding and UI projects. • Mentored entrepreneurs in branding across Africa, Ecuador, and Chile through international accelerator programs, applying design thinking and brand strategy to support business development.

• Design of branding projects for commercial and cultural ventures in Ecuador. • Collaborated with the communications team on the 50th-anniversary branding campaign for the United Nations Capital Development Fund, developing the new brand identity, visual language, and multi-channel assets for audiences in the U.S. and Europe. • Art direction of a branding and signage project for a heritage cemetery in Quito, as part of a major urban transformation that spanned architecture, visual design, and social research applied to an area of more than 63,000 m2 (15.5 acres) and over 3,000 residents. • Design of e-commerce UX/UI and visual assets including email creative and social media graphics, with baseline front-end understanding to support smooth developer handoff.

Developed brand identity for Alliance Française, including a new visual language applied across printed communication materials (posters, catalogs, advertising) in 2014. Designed brand identity for TEDxQuito in 2013 and 2014. Created logo and web UI for Kunayali, a sports project promoted by Telefónica Movistar. Redesigned the brand identity studio, its website, and showcased studio projects.

Executed graphic design projects in brand identity, logo design, editorial, and web design aligned with the art director’s vision.

Assisted with graphic design projects and studio tasks.