Define and execute digital marketing strategies for real estate professionals, with a focus on organic growth. Manage 10+ realtor accounts, integrating strategy and execution. Develop end-to-end content, including weekly planning, copywriting, and design. Organize, schedule, and publish content across digital platforms. Lead event marketing initiatives and email marketing campaigns. Create bilingual content (Spanish – English) focused on brand positioning and conversion.

Coordinate the approval, production, and delivery of marketing materials for real estate agents. Optimize open house strategies to maximize buyer attendance and engagement. Train agents on marketing tools (CRM, flyers, and landing pages) to improve reach and communication. Advise on lead generation strategies and support the creative direction of social media. Manage and write internal email communications, including events, special dates, and corporate announcements.

Planned and managed social media content, including property posts and real estate industry news. Designed graphic and visual assets (property images, digital flyers) and edited promotional videos. Managed the online community, engaging with the audience and responding to inquiries and comments. Analyzed and reported social media metrics, evaluating campaign performance and adjusting strategies. Managed CRM systems and email marketing campaigns, including newsletters and promotional emails.

Developed communication plans for clients’ external communication strategies. Wrote press releases for national media outlets. Managed media relations to secure event coverage. Supervised the team responsible for media monitoring.

Scheduled and coordinated interviews for real estate agents in Florida, U.S. Built and maintained a candidate pipeline through market research. Managed all communications in English with candidates and internal teams.