Co-founded a digital product and software development studio focused on helping organizations design, build, and launch custom digital solutions. Responsible for technical strategy, solution architecture, project planning, and delivery oversight. Collaborate with clients to define requirements, evaluate technical approaches, and translate business objectives into scalable software solutions while guiding implementation and development efforts.

Responsible for the technical planning, architecture, and delivery of multiple business-critical applications. Coordinate development activities, resource allocation, code reviews, and technical direction for a multidisciplinary engineering team while collaborating with project managers and stakeholders to define requirements and delivery priorities. Lead system modernization initiatives, integrations, and process improvements, ensuring scalable and maintainable solutions aligned with business objectives. Drive the adoption of AI-assisted development workflows and automation processes to improve engineering productivity, software quality, and delivery efficiency.

Led the modernization of a legacy back-office platform by defining technical architecture, coordinating development efforts, and delivering a new API-driven application architecture. Guided a team of developers through the implementation of modern development practices, frontend standards, and code quality processes while mentoring engineers in frontend technologies. Collaborated closely with business stakeholders and support teams to identify operational challenges and translate them into scalable software solutions. Delivered strategic initiatives, including the replacement of third-party support tooling with an internally developed platform, improving process efficiency and centralizing business operations.

Co-founded and led the technical development of a SaaS platform focused on data collection, community engagement, and insights. Responsible for product architecture, technical strategy, infrastructure, security, deployment, and engineering processes. Lead a distributed development team while coordinating product planning, feature prioritization, and roadmap decisions alongside the founding team. Collaborate directly with customers and stakeholders to translate business needs into scalable product capabilities. Drive the design and implementation of platform features, integrations, analytics, and operational tooling while ensuring long-term maintainability and growth of the platform.

Led the product and technical direction of StoreFrame, a server management platform for e-commerce environments. Responsible for roadmap planning, feature prioritization, architecture decisions, infrastructure strategy, deployment processes, and engineering standards. Coordinated a multidisciplinary team, conducted code reviews, and guided implementation efforts to ensure alignment with product objectives. Collaborated with company leadership and prospective customers to evaluate requirements, define new capabilities, and translate business needs into scalable product solutions. Designed and delivered major platform improvements, including a complete frontend redesign, while overseeing releases and long-term product evolution.

Led the technical direction of WebshopImporter, a SaaS platform focused on dropshipping and e-commerce integrations. Responsible for architecture decisions, development planning, technical oversight, and delivery of platform enhancements. Conducted technical audits for integration partners and strategic projects, evaluating systems, identifying risks, and defining implementation roadmaps. Planned project execution, estimated timelines, allocated resources, and assembled delivery teams, including technical assessments and candidate selection. Collaborated with stakeholders to align technical initiatives with business objectives and ensure successful project outcomes.

Contributed to the development and maintenance of recruitment platforms supporting large-scale hiring operations. Designed and implemented business-critical features, integrations, and internal tools to streamline recruitment workflows and operational processes. Developed integrations with third-party platforms and participated in the creation of reusable development foundations and tracking systems to improve delivery efficiency, scalability, and maintainability.