Managed a diverse regional client portfolio, executing always-on paid media campaigns to consistently achieve performance-driven metrics (ROAS, CPA, and traffic). Delivering internal company growth through account expansion, upsell strategies, and meeting revenue targets. Handled all aspects of campaign success through a consultative approach to client relationships, strategic planning, continuous results reporting, quarterly business reviews, and leading negotiations. Collaborated closely with multiple regional teams on a variety of tasks: from creative design and asset development, to more technical aspects, like process automations, custom developments, and multi-source data integrations. Oversaw administrative and finance-related responsibilities.

Led client management and day-to-day operations for Spotify’s global content and creative strategy across multiple social handles, including Advertising and Charts, as part of their partnered agency in NYC. Executed paid media campaigns and generated comprehensive performance reports and strategic plans for US, LATAM, and European accounts across both paid and organic channels. Implemented a standardized, agency-wide operational process to unify project management and facilitate cross-departmental collaboration.

Served as the primary point of contact for key regional accounts, executing and adapting multi-channel paid media campaigns for the brand in the LATAM market (mainly MX), reporting to global HQ in the US. Managed media budgets (Upwards of ~$5M+ USD yearly) securing three consecutive years of market growth. Led a team of 7+ professionals working on the performance and analytics for the account. Maintained a successful always-on eCommerce strategy that consistently delivered a competitive return on investment, as well as larger branding campaigns. Implemented numerous process standards for the continued operation of the account including close client collaboration, automated data reporting, media planning strategy, approval streams and workflows.