Led the creative execution of integrated national campaigns in collaboration with Banreservas, ensuring alignment with Mastercard’s global brand standards and regional financial regulations. Translated marketing and product objectives into scalable visual systems across retail environments, digital platforms, and large-format print media. Partnered with marketing stakeholders to deliver high-fidelity campaign assets that strengthen brand positioning and customer engagement across multiple touchpoints.

Executed retail-focused promotional campaigns for consumer brands, producing high-impact POS materials including displays, signage, and packaging. Managed end-to-end print production workflows, ensuring technical precision, quality control, and on-time retail deployment. Collaborated with marketing and production teams to streamline campaign rollout and optimize creative-to-production processes.

Led the development of creative concepts for campaigns, brand activations, and promotional initiatives across digital and print channels. Adapted marketing strategies into cohesive visual narratives that enhanced audience engagement and brand differentiation. Worked cross-functionally with account and strategy teams to deliver results-driven creative solutions aligned with client objectives.

Developed branded creative assets for clients including Helados Bon, Cerveza Modelo, Scotiabank, and Atulao. Produced Google Ads campaign visuals and performance-driven marketing materials. Designed retail POP displays and print collateral aligned with integrated brand strategies.

Designed integrated multimedia marketing assets for Banco BHD, including digital campaigns, POP materials, outdoor advertising, and storyboards. Ensured strict adherence to corporate brand guidelines across all campaign adaptations and platform formats. Collaborated closely with marketing and creative directors to execute high-visibility advertising initiatives.

Strengthened brand communication systems across social media, print, and event marketing initiatives for diverse industries. Developed structured creative workflows that improved production efficiency and campaign consistency. Led visual identity implementations and multi-channel campaign execution for regional clients.

Designed packaging and print systems for beauty brands, reinforcing product positioning and visual differentiation. Delivered brand-aligned creative solutions supporting marketing and retail objectives.

Developed internal tourism campaign materials and supported UX-focused initiatives for mobile and desktop platforms. Contributed to user-centered design solutions and structured production workflows.

Provided instruction in Adobe Creative Suite and foundational design principles. Guided students in branding, visual communication, and applied creative strategy.

Delivered branding, advertising, and social media design solutions for diverse clients across industries. Managed full-cycle creative projects from concept development through final execution and production.