Simera Professional Key (SPK)

Alejandro R

Colombia

UX/UI Designer

10+ yrs exp

Graphic design professional specialized in UX/UI, with 4 years of experience in the area and more than 10 years of experience as a digital designer. My focus is user research and audience segmentation to find the ideal user for digital projects, always having as a focus the accessibility and usability of the final product, in order to solve the needs of the client and its target. I perform other work in the field of graphic design from illustration to editorial design, corporate image, video a…

Skills

  • A/B Testing
  • Agile
  • Critical Thinking
  • Documentation
  • Graphic Design
  • Integration Architecture
  • Interaction Design
  • Kanban
  • Problem Solving
  • Scrum
  • Wordpress
  • Adobe After Effects
  • Adobe XD
  • API Testing
  • Asana
  • Corel Draw
  • DreamWeaver
  • Figma
  • Illustrator
  • Maze
  • Notion
  • Trello
  • User Flows
  • Wireframing
  • Web Analytics
  • Problem-Solving
  • Cross-functional Collaboration
  • Illustration
  • Information Architecture
  • Prototyping
  • Usability Testing
  • Accessibility Design
  • Design
  • Ilustração
  • UI Design
  • implementation
  • cross functional coordination
  • Analitic
  • Framer
  • problem sloving
  • Desing
  • AI Design
  • notion
  • ilustrator
  • Frammer
  • Problem-Solving:
  • Problem-solving.
  • Graphic designer
  • designer
  • Grapic Design
  • photoshop
  • Desiginer
  • HR Analiytics
  • Problem - solving
  • Accessibility
  • Copilot
  • Graphics design
  • Graphics designer
  • Analítico
  • Cross functional Collaboration
  • analytics
  • Critial Thinking
  • Cross-Functional Team Collaboration
  • Cross-functional Coordination
  • Crossfuntional Colaboration
  • Cross-Functional Collaboaration
  • Adobe PDF
  • Document Automation
  • Problem Saving
  • o Problem-Solving
  • crtical thinking
  • SOP Documentation
  • AI Implementation
  • Design Tokens
  • Agile Implementation
  • Cross‑functional Collaboration
  • Design Trends
  • UI/UX Usability Testing
  • Proble solving
  • probelm solving
  • AI IMplementtion
  • word press
  • Icon Design
  • API Documentation
  • User Documentation
  • SaaS Documentation

Alejandro R

Colombia

UX/UI Designer

10+ yrs exp

Graphic design professional specialized in UX/UI, with 4 years of experience in the area and more than 10 years of experience as a digital designer. My focus is user research and audience segmentation to find the ideal user for digital projects, always having as a focus the accessibility and usability of the final product, in order to solve the needs of the client and its target. I perform other work in the field of graphic design from illustration to editorial design, corporate image, video a…

Skills

  • A/B Testing
  • Agile
  • Critical Thinking
  • Documentation
  • Graphic Design
  • Integration Architecture
  • Interaction Design
  • Kanban
  • Problem Solving
  • Scrum
  • Wordpress
  • Adobe After Effects
  • Adobe XD
  • API Testing
  • Asana
  • Corel Draw
  • DreamWeaver
  • Figma
  • Illustrator
  • Maze
  • Notion
  • Trello
  • User Flows
  • Wireframing
  • Web Analytics
  • Problem-Solving
  • Cross-functional Collaboration
  • Illustration
  • Information Architecture
  • Prototyping
  • Usability Testing
  • Accessibility Design
  • Design
  • Ilustração
  • UI Design
  • implementation
  • cross functional coordination
  • Analitic
  • Framer
  • problem sloving
  • Desing
  • AI Design
  • notion
  • ilustrator
  • Frammer
  • Problem-Solving:
  • Problem-solving.
  • Graphic designer
  • designer
  • Grapic Design
  • photoshop
  • Desiginer
  • HR Analiytics
  • Problem - solving
  • Accessibility
  • Copilot
  • Graphics design
  • Graphics designer
  • Analítico
  • Cross functional Collaboration
  • analytics
  • Critial Thinking
  • Cross-Functional Team Collaboration
  • Cross-functional Coordination
  • Crossfuntional Colaboration
  • Cross-Functional Collaboaration
  • Adobe PDF
  • Document Automation
  • Problem Saving
  • o Problem-Solving
  • crtical thinking
  • SOP Documentation
  • AI Implementation
  • Design Tokens
  • Agile Implementation
  • Cross‑functional Collaboration
  • Design Trends
  • UI/UX Usability Testing
  • Proble solving
  • probelm solving
  • AI IMplementtion
  • word press
  • Icon Design
  • API Documentation
  • User Documentation
  • SaaS Documentation

UX/UI Designer

Hibrids: Design Squads
October 2025 - June 2026

Collaborated directly with a U.S. financial client to design end-to-end product experiences, from information architecture and user flows to final interactive prototypes. Applied design system principles and ensured WCAG accessibility compliance across all product flows. Delivered structured handoff documentation to development teams, ensuring scalability and alignment with business goals. Achievement: Reduced handoff revision rounds by 30% through structured documentation and component standardization.

UX/UI Designer

Condor BS México
November 2023 - May 2024

Updated interfaces and improved UX for corporate software and web platforms. Developed reusable Figma components and refreshed brand guidelines. Achievement: Increased customer satisfaction scores by 15% through targeted usability improvements.

Sr. UX/UI Designer

The Ideas Factory TIF
November 2021 - October 2025

Led design of dynamic websites and web applications using Figma and agile workflows across multi-team projects. Built and maintained scalable design systems with reusable components and design tokens, improving cross-team consistency. Conducted end-to-end user research and prototyping cycles to validate and refine product usability. Achievement: Won TIF Amazing Site of the Year Award (2022, 2023); nominated (2021, 2022). Reduced iteration cycles by 25% through

Graphic Designer

Assist Consultores
February 2019 - November 2021

Designed digital assets, email campaigns, and social media visuals; managed web content and video materials. Applied UX/UI principles to internal platforms. Achievement: Boosted social media engagement and organic reach by 20%.

Graphic Designer

Boxmark USA
January 2018 - December 2018

Designed print and digital materials using Adobe Creative Cloud; produced video content for campaigns. Applied SEO strategies and managed WordPress CMS.

Graphic Designer

VPS Printing
March 2017 - January 2018

Designed print and digital materials; managed WordPress CMS and produced campaign video content.

Graphic Designer

Lumiprint SAS
February 2016 - March 2017

Designed advertising materials for large-format and lithographic printing (magazines, flyers, brochures). Prepared final artwork for print and managed graphic finishing processes.

Web Designer

Sigicorp LTDA
August 2015 - February 2016

Built and modified websites using HTML, CSS, and CMS platforms (Joomla, PrestaShop).

Smart Scores

Communication
90
Role Fit
90
Adaptability
85
Problem-solving
80
Simera English
85
Professional Presence
75
Drive/Initiative
85

Smart Skills

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