Led digital and print marketing creatives for global and regional campaigns, including email marketing, paid media, social media, web, and in-app assets. Developed and localized key visuals (KV) for financial institutions across LATAM, including JetBlue, Davivienda, Bancolombia, Nequi Negocios, and Scotiabank. Collaborated with remote cross-functional teams (marketing, product, regional partners) to ensure brand consistency and timely delivery.

Developed luxury marketing assets for spas, hotels, beauty clinics, and El Palacio de Hierro across Mexico and the Dominican Republic. Designed marketing and e-commerce assets to strengthen brand positioning and engagement. Managed suppliers and print production end-to-end, ensuring premium quality across physical and digital touchpoints.

Managed high-volume design requests across LATAM for cloud and digital services, ensuring timely delivery. Designed UX/UI assets, landing pages, and digital campaigns with an average of 20 monthly releases. Defined and tracked design KPIs for design performance, earning performance bonuses for three consecutive years.

Designed graphic assets for social media, retail, and web marketing campaigns, supporting brand communication across physical and digital channels. Provided design and marketing material support for stores, distribution centers (CEDIS), and corporate headquarters, ensuring visual consistency and operational efficiency. Managed suppliers, print production, budgeting, and photo editing; delivered materials for 5 store openings while handling 4 concurrent campaigns and 3 additional projects in under two months.

Created and managed social media content (Facebook & Instagram), including static posts, banners, GIFs, and short-form videos to support brand growth and engagement. Designed digital prepress files for national and international magazine and newspaper advertisements. Developed promotional and event marketing materials for High Point Market (USA) and supervised print production and photoshoots, achieving +233% Instagram growth and +139% Facebook growth.

Designed museum manuals and artwork catalogs across multiple formats and graphic materials. Coordinated artwork planning, logistics, and personnel for daily museum operations. Created promotional materials and supported the inauguration event, recognized as the museum’s most successful exhibition of the year.

Developed a comprehensive Signage Manual and corporate signage aligned with brand standards. Planned and managed workflows, aligning signage requirements with architectural blueprints. Managed suppliers, prototypes, and direct client communication to ensure quality execution.

Edited high-volume product and lifestyle photography for e-commerce, ensuring brand consistency and quality standards. Coordinated styling, props, and set preparation for commercial photoshoots. Optimized workflows using SAP and batch processing, delivering 300–450 images daily for 12 consecutive months, maintaining top productivity performance.

Led brand refresh initiatives, including logo redesign and visual identity updates. Developed corporate identity guidelines, stationery, and POP materials. Managed suppliers, budgets, and production timelines to ensure consistent brand execution.