Led the conceptualization and design of brand identity and packaging solutions for new product collections sold both locally and internationally. Collaborated closely with cross-functional teams including marketing, product development, and sales to understand project requirements and objectives. Conducted comprehensive research on market trends, consumer preferences, and competitor analysis to inform design decisions. Developed innovative packaging designs that enhanced product visibility, brand recognition, and shelf appeal. Liaised with suppliers and manufacturers to oversee the production process and ensure the successful execution of designs within budget and timeline constraints. Successfully launched 5 new product collections with packaging designs that received positive feedback from customers and contributed to increased sales revenue.

Designed visual assets and collateral for internal communications initiatives targeted at Group M's teams and employees across Latin America (LATAM). Worked closely with internal stakeholders and communications teams to understand project requirements, objectives, and key messaging. Developed creative concepts and visual solutions that effectively conveyed corporate messages, values, and initiatives while maintaining brand consistency. Created a wide range of design assets, including presentations, infographics, newsletters, digital banners, and promotional materials, for distribution across various communication channels. Ensured all design deliverables adhered to brand guidelines, quality standards, and best practices in design, usability, and accessibility.

Spearheaded the strategic planning and execution of the design and production phases for the launch of a stationery collection targeted for markets in El Salvador, Guatemala, and Colombia. Conducted market research and competitive analysis to identify trends, consumer preferences, and opportunities for differentiation within the stationery market. Developed comprehensive brand strategies, including positioning, messaging, and visual identity, to establish a unique and compelling presence in each target market. Managed the entire production process, from sourcing materials and suppliers to overseeing quality control and ensuring timely delivery of finished products. Established and maintained relationships with key stakeholders, including distributors, retailers, and suppliers, to support the successful launch and distribution of the stationery collection. Implemented effective brand positioning and marketing strategies that resulted in increased brand visibility and positive consumer perception.

Led the development of brand identity and packaging designs for private label products at Super Selectos, the largest supermarket chain in El Salvador with over 100 stores. Successfully implemented a comprehensive re-branding and packaging design initiative for all private label products at Super Selectos, transforming the look and feel of all the product lines by 2014. Played a key role in increasing brand recognition and customer loyalty through visually compelling and cohesive packaging designs that resonated with consumers and effectively communicated product benefits.

- Grew their digital community by 120% by leading the marketing strategies and creating content for brand recognition in 2011. - Developed the new brand identity, internal print designs and digital brand book by 2012.