In this freelance position, I was responsible for creating and executing branding systems, including logos, color palettes, and visual identity guidelines for various clients. Additionally, I developed responsive, conversion-oriented web designs using Figma and WordPress, and produced visual content for marketing campaigns, including social media graphics, brochures, and digital ads.

As a freelance designer, I developed and managed visual concepts for marketing and branding campaigns. I created and maintained visual identities for digital products and brands, ensuring graphic and strategic consistency across all brand touchpoints. I also worked on producing visual content for various digital platforms.

In this role, I worked as a product designer focused on designing user interfaces (UI) and developing user experiences (UX) for web projects. I led a team of designers to execute projects globally, ensuring consistent branding and effective design across diverse markets. I implemented websites in Webflow and WordPress, creating prototypes and integrating design and content to deliver a seamless and cohesive experience across all digital platforms.

During my time at Publicidad Rincón, I designed graphic materials for print, including brochures, business cards, and catalogs. I also handled photo editing and retouching, enhancing the visual quality of advertising campaigns and branded products, working closely with the marketing team to ensure visual consistency across all projects.

In this role, I designed labels and packaging for industrial products, ensuring they complied with industry regulations and the company’s corporate identity. I also provided support in creating promotional materials for the sales and marketing department, helping to enhance the visibility of the products.