Created and maintained visual identities and brand books across multiple company segments. Developed physical and digital products from concept through complete visual identity execution. Structured the full graphic identity for corporate events, covering backdrops, giveaways, prints, accessories, and all printed materials. Developed instructional materials for courses, including slides, booklets, and learning assets, ensuring visual and educational consistency. Created touchpoints and promotional materials for courses and events, covering communication pieces and participant experience assets. Initiated the implementation of Artificial Intelligence solutions to support consultants and internal strategic processes. Standardized the visual identity of courses and internal materials, establishing a scalable design system.

Developed visual materials for sponsorships and social media, including posts, stories, and institutional and promotional videos. Directed art and content creation across five brands managed by the holding, ensuring visual consistency and strategic alignment. Restructured the visual identity of the 5 brands, standardizing communication across all touchpoints.

Directed the creative development of visual identities, social media content, and institutional presentations. Managed direct client relationships, translating briefings into visual solutions. Supported architectural projects with technical representation in AutoCAD and SketchUp.

Managed digital identity and daily content production for Instagram, including content planning, copywriting, and post scheduling. Covered architectural projects through photography and filmmaking.

Created email marketing materials for promotional campaigns and customer communications. Designed product thumbnails and visual assets for e-commerce platforms, including Amazon and BJ's. Produced creative assets for Meta Ads campaigns. Created content and visual materials for Instagram. Updated website assets and supported the maintenance of brand consistency across digital channels.