Led multi-channel market expansion and FMCG strategies. Designed Trade Marketing and POS visibility plans to accelerate product turnover, increase Share of Shelf, and reduce Out of Stock (OOS) issues. Managed key accounts, retail, and distributors strategically, designing promotions aimed at increasing Average Ticket and Purchase Frequency. Optimized Pricing and price elasticity strategies through competitive analysis to grow Market Share. Conducted dashboards and advanced analysis of commercial, financial, and market KPIs to drive continuous improvement in brand performance.

Strategic analysis of KPIs: market research, product analysis, competitor analysis, campaign analysis, etc., for data-driven decision-making. Experience in SEO, SEM, social media, email marketing, web analytics, branding, positioning, and creative development. Designed and implemented online and offline marketing strategies. Coordinated with suppliers and partners for the execution of campaigns and events.

Implemented offline and online marketing strategies. Coordinated CRM loyalty program. Implemented guidelines for own brand and international licenses Hello Kitty, My Little Pony, Disney Pixar. Implemented incentive programs for sales force. Activated research and market intelligence. Managed visual merchandising in POS and Distributors. Coordinated advertising with agencies and production of advertising material. Analysis and monitoring of KPIs and Dashboard.