Led product design within the engineering team for a consumer-facing real estate platform, owning UX/UI decisions from concept to QA across web. Redesigned and unified the platform's visual system into a scalable component library of 250+ components, reducing design and development inconsistencies across 150+ key screens. Ran A/B tests on conversion-critical platform flows in collaboration with engineering, using behavioral data to validate design decisions and prioritize iterations. Designed the company's internal CRM and early-stage MVPs, translating business requirements into validated user flows in collaboration with PMs and engineers. Performed functional and design QA on every release, catching and resolving 70% of UI defects before reaching production.

Owned the UX/UI redesign of a web application originally built without design standards, redefining information architecture, UI consistency, and interaction patterns to elevate the product to a professional SaaS-level experience. Led the design of a dual-purpose platform by defining user flows, validating assumptions with stakeholders, and iterating on IA and UI to balance service sales and community engagement goals. Led the end-to-end design and build of a sales funnel (research → structure → UI → iteration) using Go High Level to address low lead conversion from live events, increasing qualified lead capture by 75%. Conducted heuristic evaluations and usability audits across 6 client-facing websites, prioritizing 20+ issues by impact; recommendations adopted into the development roadmap.

Designed and launched the company website, aligning UX decisions with business goals and resulting in a 136% increase in client acquisition within the first 6 months post-launch. Provided UX/UI expertise across multiple digital touchpoints, helping uncover structural and usability flaws impacting user trust and engagement. Designed a custom Electronic Press Kit (EPK) for DJ Kenn Colt, directly contributing to his selection for Tomorrowland 2025.

Designed and launched a scalable B2B ticketing and payment platform, enabling licensing to multiple clients and securing 6 new B2B customers. Improved the UX of a kart racing system (FoodKart) by restructuring user flows, driving a 43% increase in sales. Led experience design for FoodPutt, a mini-golf attraction, contributing to a successful franchise launch through optimized user journeys and on-site digital interactions. Translated complex operational requirements into intuitive, user-friendly interfaces across entertainment and transactional products.

Led the full rebrand of Shake and Chill's visual and product presentation system, aligning brand perception with business objectives and contributing to a 3x increase in monthly product sales post-launch. Designed the complete brand identity for Casa País, a national cultural initiative, enabling strategic partnerships and securing retail placement at Hotel Tamanaco, one of Venezuela's most prestigious venues.