Year 1 – LATAM & Europe Owned Paid Search strategy and execution across LATAM and Europe. Built landing page structures aligned with product features and industry pain points, developed keyword strategies, ran A/B tests, and implemented advanced tracking to optimize Book a Demo requests, form submissions, and lead quality. Managed full-funnel performance (Lead → MQL → SQL → Deal → Revenue) with a focus on revenue impact. Year 2 – Sinch Enterprise (Global) Assumed global paid acquisition responsibilities across LATAM, North America, EMEA, APAC, and Australia. Standardized campaign structures, reduced CAC, scaled enterprise lead generation, and leveraged data from Google Ads, Meta, LinkedIn, GA, Salesforce, and HubSpot to improve pipeline conversion and sales alignment. Year 3 – Sinch Engage & MessageMedia Supported global paid acquisition and post-acquisition integration efforts. Managed North America as the primary revenue market while scaling additional regions. Reduced MessageMedia CAC by 30% while increasing conversions and supported the 2025 relaunch through new Search and Performance Max strategies focused on high-quality growth.

Develop and curate high quality and creative content Manage social media platforms and tools Manage global social media editorial calendar Monitor social media performance using social and web analytics tools Manage social campaigns, ensure brand consistency, and develop ways to improve campaigns Stay current with social media trends and best practices Write effective, concise copy for multiple platforms, websites, and social networks Work with third-party agencies and other partners, negotiate best price for projects, and monitor performance

Digital Marketing: Managed Google Search Ads campaigns by product category, time, and location. Analyzed funnel performance (impressions to purchase) and optimized ROI. Identified insights through Google Analytics and internal data cross-analysis. Proposed landing page and metadata improvements to increase conversions. Product Management: Proposed UX and retention improvements for web/app. Designed push notification segmentation strategies. Analyzed user keyword behavior to support SEM strategy.

Content Operations: Reviewed and moderated large-scale content and push notifications. Identified and removed low-quality or fake content. Managed Brazilian key news positioning and cultural campaigns. Structured user feedback reports for product improvements. Facebook Operations & Ads: Managed Facebook growth and paid campaigns for TopBuzz Brazil. Increased fanbase from 3,500 to 313,000 within one year. Optimized campaigns by demographics and performance data to reduce CPC and CPL.

Managed Google Ads campaigns for client products. Executed A/B testing and landing page optimization. Implemented tracking and optimized campaigns by device, time, and location. Achieved monthly installs KPI within allocated budget.