Drive business delivery and strategic stakeholder management for Audi and VW North America, overseeing project staffing, resource allocation, and regional MarTech scalability. Lead a multidisciplinary team of developers and BAs, managing the end-to-end recruitment lifecycle, technical interviews, and personalized "Growth Plans" to elevate team performance and platform expertise. Architecting the transition of legacy automotive segments into Salesforce Data Cloud, enabling unified identity resolution and real-time data activation across regional GTM tech stacks. Designing next-generation campaign delivery systems using Agentforce and Marketing Cloud Next, leveraging generative AI to automate complex journey triggers and reduce manual configuration. Partnering with C-suite leaders to define functional roadmaps, ensuring robust Salesforce Marketing Cloud Connect integrations and "Zero-Copy" data strategies between CRM and Data Cloud. Bridging technical architecture with business analysis to optimize lead flow and attribution, delivering high-scale automated journeys through Journey Builder and Automation Studio.

Led technical teams in e-commerce development implementing visual and functional experiences on avianca.com generating $5M+ monthly sales and +1% conversion rate improvement across the entire e-commerce platform. Implemented and managed complete Adobe suite: Adobe Target (A/B testing, personalization), Adobe Journey Optimizer (AJO) for communication automation, Customer Journey Analytics (CJA) for advanced analytics, and Data Collection for data architecture. Designed and implemented custom data availability solutions including intelligent baggage calculator integrated with airline operations systems. Established and implemented SCRUM methodology in development team resulting in improved visibility of team results and stable structure for requirements management. Led teams of up to 16 people (developers + QA engineers) on transversal Adobe Target and CJA initiatives.

Led the planning and execution of Salesforce migration projects from legacy systems, ensuring successful delivery within established timelines and budget. Applied deep Salesforce expertise in Marketing, Sales and Service Clouds to design and optimize business processes, resulting in improved efficiency. Managed multidisciplinary teams with high professionalism and dedication. Served as the focal point for stakeholders, ensuring alignment and successful platform adoption.

Spearheaded end-to-end architecture and implementation of Salesforce Marketing Cloud (SFMC) and Adobe Experience Cloud solutions for 12+ enterprise clients, optimizing their GTM tech stacks and reducing integration complexity by 25% while accelerating platform adoption timelines. Proactively evaluated and implemented new applications and system enhancements to drive growth. Designed tailored onboarding programs for 8+ clients, achieving 85% platform adoption within the first 90 days and ensuring 100% of clients met initial KPIs (e.g., lead generation, campaign launch). Nurtured relationships with key stakeholders (C-Level to operational teams) across Marketing, Sales, Customer Success, and Support, driving 90% retention and $750K in contract expansions through proactive success planning and quarterly business reviews. Leveraged Adobe CDP to unify 10M+ customer profiles across fragmented systems and sources, enabling real-time personalization that boosted campaign ROI by 18% for retail clients and provided critical insights for lead attribution. Led teams of 10+ developers, data engineers, and marketers to deliver 15+ integrated solutions, improving project delivery efficiency by 20% and reducing client-reported issues by 30%. Actively engaged in strategic planning for revenue operations projects. Advised C-suite leaders on scalable digital transformation roadmaps, influencing $1.2M in platform investments for 3 clients in Sports Industry and retail sectors. Automated 40+ workflows in Adobe Campaign and SFMC, cutting manual effort by 35% and reducing campaign setup errors by 25% at LinkedIn, while continuously troubleshooting and resolving bugs to maintain seamless system functionality.

Led consulting sessions to define and architect high-volume, dynamic omnichannel customer journeys for Domino's, focusing on abandoned cart recovery, loyalty incentives, and post-purchase engagement. Managed the end-to-end configuration of Marketing Cloud instances, including custom activities in Journey Builder and the integration with the primary e-commerce/POS system via Marketing Cloud Connect and API. Deployed complex segmentation and personalization logic, optimizing campaign performance that led to 18% increase in repeat customer orders and enhanced loyalty program engagement.

Consulted with marketing leadership to define requirements and architect high-impact omnichannel customer journeys using Journey Builder and Automation Studio. Directed the technical implementation and data migration for SFMC, including CRM integration and configuration of core studios (Email, Mobile, etc.). Optimized campaign effectiveness, and ensured rapid platform adoption through dedicated training and support.

Architected and deployed 5+ scalable Salesforce solutions for Novartis, focusing on enterprise integration to Sales Cloud and Service Cloud and performance optimization, reducing system downtime by 15% and enabling 20% faster data processing for global campaigns. Maintained and optimized critical components of the client's tech stack. Drove innovation by implementing CRM best practices across 10+ teams, improving automation accuracy by 25% and reducing manual errors in campaign workflows, directly contributing to revenue operations efficiency. Designed and executed 12+ complex integrations between Salesforce, ERP systems (e.g., SAP), and data warehouses, ensuring robust data synchronization and enabling real-time reporting for cross-functional stakeholders, including sales and marketing teams. Developed and delivered workshops and mentored 15+ Salesforce professionals, resulting in an 80% certification success rate and reduced project onboarding time for new hires. Co-developed the company's 3-year Salesforce roadmap, aligning with business goals to drive $1.8M in cost savings through platform consolidation and process automation.

Led end-to-end Marketing Cloud implementations for 4+ enterprise clients (Honda, Acura, Honda Motorsports, Stryker), reducing deployment timelines by 20% through streamlined data integration and achieving 95%+ data accuracy in lead management workflows. Conducted thorough testing in sandbox environments and post-deployment validation. Configured 25+ personalized campaigns using Interaction Studio and Journey Builder, driving a 22% increase in customer engagement for automotive clients and automating 15,000+ monthly customer journeys for Stryker's nurture programs, supporting demand generation and sales. Designed and optimized Salesforce-to-Service Cloud data flows, reducing synchronization errors by 30% and enabling real-time lead routing, which cut response times by 25% for sales teams, directly enhancing lead flow efficiency and attribution clarity. Developed 30+ reusable documentation assets (playbooks, training modules), slashing client onboarding time by 40% and improving internal team efficiency in campaign setup, contributing to clear tech stack understanding. Boosted campaign ROI by 18% for Acura through A/B testing and analytics-driven optimizations, while reducing cost-per-lead by 15% via audience segmentation refinements, showcasing deep understanding of attribution.

Provided technical support to Bancolombia web platform (Dentsu client), working on interface improvements and issue troubleshooting. Managed multi-platform content in IBM WebSphere Portal (CMS) and constant information updates.

Developed and optimized web experiences using Adobe Target for Bancolombia platforms including Banca Miami, Bancolombia Panama, and Bancolombia Cayman projects, significantly improving UX and conversion rates. Managed content on Comfenalco website using IBM WebSphere Portal CMS, ensuring timely information updates and seamless user experience. Developed responsive frontend solutions with vanilla JavaScript, HTML5, CSS3 integrated with AEM managed content, ensuring cross-browser compatibility. Technical stack: Adobe Target, AEM, HTML5, CSS, JavaScript, Bootstrap

Spearheaded pre-sales and implementation for 10+ enterprise clients, leading a cross-functional team of 8 to deliver around $2.8M in Salesforce Marketing Cloud (SFMC) projects. Integrated SFMC with Salesforce Sales/Service Cloud for Telcel and Lexus, reducing data synchronization errors and enabling real-time lead management and routing for sales teams, thereby optimizing lead flow. Analyzed client needs across digital ecosystems (e.g., AT&T's omnichannel campaigns), proposing 12+ tailored SFMC implementations that boosted campaign ROI and reduced time-to-market. Presented 10+ technical proposals integrating SFMC with Sales Cloud and Service Cloud, demonstrating expertise in GTM tech stack optimization. Deployed 25+ automated journeys (email, SMS, push) for AT&T and Lexus, achieving 35% higher engagement rates through AI-driven personalization and A/B testing. Conducted end-to-end QA for 30+ multi-channel campaigns, reducing deployment errors and ensuring 100% compliance with client SLAs. Delivered 25+ workshops for 100+ stakeholders (clients/internal teams), driving 80% platform adoption and certifying 15+ professionals in SFMC and automation tools.

Delivered 20+ comprehensive Salesforce Marketing Cloud solutions for Automotive, Telco, and Retail clients, boosting campaign efficiency and enabling incremental revenue through cross-channel strategies, contributing to the overall GTM tech stack health. Automated 20+ customer journeys and unified 10+ data sources (e.g., ERP, CRM) to build 360-degree customer profiles for Telco clients like AT&T, directly supporting robust lead flow and attribution. Provided 24/7 technical support for 7+ enterprise clients, resolving 95% of issues within SLA and reducing platform downtime through proactive monitoring and scalable solutions, embodying strong technical aptitude and troubleshooting skills. Optimized data workflows and improved campaign setup accuracy by 35%, enabling faster time-to-market for Retail clients like Lexus, showcasing proactive identification and implementation of process improvements.

Designed and delivered courses on digital marketing, CRM, and marketing automation, focusing on Salesforce Marketing Cloud, Adobe CDP, and emerging MarTech trends. Guided students in understanding the practical applications of MarTech tools and strategies, preparing them for careers in digital transformation and effective tech stack management. Published articles and conducted workshops on the future of digital marketing, AI, and customer engagement strategies, staying at the forefront of industry best practices.