Led the marketing strategy of the company, both offline and online, aligning it with business goals. Translated international campaigns into strategies tailored to the Bolivian market, ensuring cultural relevance and stronger customer resonance. Managed a team of eight people, one of whom is in a different city, fostering trust, setting higher standards, creating better campaigns, and promoting growth. Managed marketing budget efficiently (+500,000 USD), reallocating resources to high-performing initiatives for maximized ROI and brand equity. Created and managed paid media strategies on Meta Ads, analyzed KPIs to optimize campaign performance, and built effective sales funnels that enhanced customer acquisition and conversion. Directed advertising agency resources toward high-impact initiatives, improving campaign quality while maintaining cost efficiency. Identified and developed marketing strategies based on knowledge of company objectives and market trends. Directed market research initiatives to identify customer needs and tailor marketing efforts accordingly. Maintained a detailed record of sales activities and compared trends to identify underserved areas and opportunities for improvement. Executed successful marketing events, new branch openings, and display shows for products and imported brands. Led C-level meetings with the board, international partners, and the internal team. Managed marketing strategies for B2B and B2C sales channels within the company: retail, e-commerce, catalogues, and wholesale distribution. Provided mentorship and guidance to junior marketing staff, fostering a collaborative and productive work environment. Fostered partnerships with influential industry players, enhancing brand visibility and market positioning. Worked on the five-year business plan for the company, in collaboration with other managers, which resulted in a more structured workflow and team synergy.

Analyzed market trends and customer behavior, adapting strategies to meet evolving demands. Developed and executed integrated marketing campaigns, aligning with brand strategy to boost market presence. Developed and executed paid media strategies on Meta Ads, ensuring campaigns were aligned with business objectives and optimized for maximum ROI. Organized and attended industry events and exhibitions to promote the brand and forge valuable partnerships. Managed social media platforms, enhancing online presence and engaging with a diverse customer base. Organized and oversaw promotional events, enhancing brand visibility and fostering direct customer engagement. Analyzed current strategies for strengths and weaknesses and adjusted approaches to maintain sales trajectory.

Monitored creative team performance and developed improvement plans. Monitored and analyzed key performance indicators to continuously refine targeting, creative, and budget allocation, driving measurable improvements in campaign performance. Created and managed a digital acquisition funnel ad hoc, with Meta Ads and Google Ads, guiding prospects through each stage of the customer journey. Used creativity, strategic thinking, and knowledge of current market trends to target and build relationships with potential customers. Contributed to the strategic development of website front-end design, ensuring layouts and user experience aligned with brand identity and marketing objectives. Managed the strategic planning cycle, including goal setting, performance monitoring, and reporting. Managed our client base and created tailored marketing and communication strategies.

Created and managed the strategic planning department in the company. Conducted in-depth market analysis, reviewing competitor and consumer behaviours for clients and the company. Analyzed performance data to identify trends, making recommendations for process improvements and efficiency gains for the company and clients. Designed and executed strategies to improve brand awareness, brand equity, and brand loyalty for clients and the company. Prepared and presented reports to the board of directors, offering clear insights into planning strategies and their outcomes.

Maintained an active presence within the industry through regular networking, marketing, and promotional activities. Developed and implemented a comprehensive brand strategy, enhancing company image and market presence. Developed innovative design concepts for various clients, enhancing brand visibility and engagement. Managed multiple design projects simultaneously, prioritizing tasks to maintain high-quality output. Established consistent visual direction for designs and multimedia projects. Managed daily content creation, posting, and community engagement to foster a positive online presence. Designed and executed paid social media advertising campaigns to target specific audience segments.