Created user flows, prototypes, and continuous UX improvements using Figma. Conducted user interviews and applied UX best practices across digital and communication touchpoints. Designed and edited motion graphics and visual materials, enhancing engagement across multiple platforms. Collaborated with Product and Development teams to deliver user-centered digital experiences. Conducted usability testing and analyzed feedback to iterate and optimize design solutions.

Structured and formalized the company's marketing processes, establishing workflows and strategic foundations to scale brand presence. Redesigned paid traffic strategy across channels, improving campaign efficiency and ROI. Rebuilt the company website using Framer, delivering a modern, performance-optimized digital experience. Created product motion graphics for the website, enhancing user engagement and visual storytelling.

Achieved +110% sales growth during Black Friday 2024 through collaborative ad creation for TV, Facebook, and Google Ads. Strengthened brand awareness with key visuals and videos for seasonal events, including Timbre Festival sponsorship. Designed UX-driven landing pages to increase conversion rates and campaign performance. Applied UX principles to improve product appeal and overall sales efficiency.

Applied Design Thinking in strategic projects, establishing Visimob as a leading local real estate tech agency. Self-taught motion design and video editing during the pandemic, earning a promotion to Mid-Level Designer.

Led branding and packaging design projects, including D'harmonia — a sustainable haircare brand identity developed voluntarily, contributing directly to product launch success.