Led the creation of comprehensive visual communication materials, including in-store signage, institutional assets, catalogs, and promotional content across online and offline channels. Designed a wide range of assets such as billboards, flyers, banners, uniforms, stickers, merchandise, event decorations, and storefront facades. Developed digital marketing campaigns for website and Google Ads, optimizing visual performance and brand consistency. Created logos and secondary brand identities, expanding the visual language for different business units. Collaborated on creative briefings, contributing to campaign strategy and visual direction. Produced graphic content for websites and social media, supporting multiple brands within the group. Delivered design solutions for different business fronts, including the retail store, Via AltaMontanha (fitness and climbing space), and Refúgio AltaMontanha (bar and event venue).

Led the creation of the company’s full visual identity, including logo design, brand guidelines, and digital communication assets, producing a wide range of design assets, including branding, social media content, institutional materials, signage, uniforms, and environmental design. Designed DOOH (Digital Out-of-Home) advertising layouts displayed in airports, delivering campaigns for clients such as Coca-Cola, Heineken, Disney, and Itaú. Contributed to UX/UI design improvements for a proprietary AI-powered boarding system, as well as interfaces for web platforms and interactive devices. Planned and developed interactive and gamified experiences, with a focus on accessibility, including games designed for children with Autism Spectrum Disorder. Contributed to the development of the proprietary boarding system later acquired exclusively by Azul Linhas Aéreas, becoming the first airline to implement the solution and significantly improve boarding efficiency metrics. Acted as the lead and sole designer for multiple companies within the organization’s coworking ecosystem, responsible for developing complete brand identities from scratch, defining timelines, and presenting projects directly to stakeholders, collaborated on architectural and environmental design projects, including facade development alongside architecture teams. Organized and executed corporate and innovation-driven events, connecting startups and companies within the Vale do Pinhão. Led the creation and expansion of brands such as Zoop, a high-growth digital platform reaching over 50K+ users, 275K+ bookings, and 700+ service providers, with an app exceeding 10K+ downloads and strong user ratings (4.9/5), becoming one of the most successful side projects within the company. Established and managed creative workflows, deadlines, and delivery pipelines, ensuring high-quality output across all projects.

Contributed to multiple branding and visual identity projects, including naming, brand development, and visual systems for companies across diverse industries. Designed digital assets for social media and websites, ensuring visual consistency and alignment with brand strategy. Developed communication materials for key clients such as Zapata, including the creation of the Viva Veg Festival brand — a pioneering vegan Mexican food event. Participated in creative strategy and briefing sessions, translating business insights into effective visual solutions. Led client presentations and project pitches, clearly communicating design concepts and strategic decisions.

Designed a wide range of creative assets for clients across multiple industries, including branding, websites, landing pages, print materials, event assets, uniforms, merchandise, and social media content. Developed visual identities and brand applications, ensuring consistency across digital and physical touchpoints. Collaborated on cross-channel marketing materials, supporting integrated campaigns and brand communication strategies. Led client briefings and project presentations, effectively communicating design concepts and delivering tailored creative solutions.

Collaborated on the creation of digital versions of monthly magazines for OBoticário, optimizing layouts and color systems for accessibility and improved readability for visually impaired users. Designed editorial layouts for articles and guides, handling confidential content targeted at franchisees and resellers. Developed banners and nationwide campaigns, ensuring consistency across large-scale brand communication. Executed campaign adaptations and asset rollouts across multiple platforms under tight deadlines. Created responsive editorial content optimized for mobile devices, enhancing user experience across screen sizes.

Created logos and visual identities, expanding brand presence across platforms. Designed landing pages, print materials, signage, uniforms, and social media graphics. Delivered consistent visual solutions aligned with client branding and communication goals.

Developed logos, visual identities, and brand guidelines, ensuring cohesive brand systems. Designed landing pages, print materials, signage, uniforms, and social media assets. Created institutional presentations and agency pitch decks, supporting business development. Led client presentations and brand strategy discussions, delivering tailored design solutions.

Developed logos, visual identities, and brand guidelines, ensuring consistency across all touchpoints. Designed packaging solutions, aligning visual appeal with brand positioning and product strategy. Created institutional presentations and social media assets for clients across diverse industries. Produced offline media, including billboards, banners, posters, signage, and uniforms. Designed and developed landing pages and websites, integrating visual design with user experience principles.

Designed logos, visual identities, and brand assets for clients across industries. Created social media graphics, landing pages, and websites, ensuring usability and visual consistency. Supported end-to-end design processes, from concept to final delivery.

Developed digital campaign assets including banners, social media posts, and stories for brands such as Tramontina and Azaleia. Executed campaign adaptations and rollouts, expanding existing concepts across multiple platforms under tight deadlines. Delivered high-volume, fast-paced creative outputs aligned with brand guidelines and campaign strategy.

Created social media content and digital assets for OBoticário, including posts, stories, sticker packs, and campaign materials. Designed real-time content to support live coverage of São Paulo Fashion Week. Maintained visual consistency and responsiveness in fast-paced, live-event environments.