Lead of 5 Business Units (Certification, Verification, and Value-Added Services for industries and companies in the Hydrocarbons, Renewable Energy, Grid Code, Circular Economy, Environmental Auditing, and Future Energy sectors), maximizing ROI, EBITDA, Growth, Sustainability, Payroll, Revenue, and New Projects, as well as implementing strategies for P&L, AI, CRM, ERP, Human Resources, Compliance, Growth, and other aspects of the Executive Balanced Scorecard. Key Achievements: Achieved 100% implementation of the national Blue Code strategy, with a 66% reduction in scheduled time.

Responsible for designing and implementing the growth and positioning strategy for private-label brands, as well as coordinating the company’s relationships with various business units. Managed and designed sales strategies for traditional and modern channels, including wholesale, retail, HORECA, and online. Oversaw the operations and coordination between production, warehousing, supply, and sales across the company’s distribution centers. As a leader, strengthened the relationship between the distributor and supermarkets and department stores in Mexico, as well as B2B partners. Key Achievements: Submitted reports and results showing a 120% annual increase in ROI and EBITDA to the Executive Committee. Designed business strategies to increase the number of AAA-rated clients by approximately 98% annually. Established and achieved 28 KPIs, with a 103% year-over-year achievement rate, and forged partnerships with four national chambers of commerce.

Responsible for leading the company’s national and international strategy for business development and growth, including negotiating contracts with importers, consumers, and exporters. A leader in positioning sales and operations teams within retail and wholesale business management; serving as the international bridge between companies across multiple sectors from a B2B perspective. Key Achievements: Achieved average EBITDA growth of 160% over three consecutive years and increased the workforce by 700% in two years. Managed and oversaw the operation of more than 550 owned TEUs and 120 managed TEUs, generating sustained annual revenue of MXN $50 million, which grew by 27.5% annually over a period of three consecutive years. Established partnerships with two national chambers of commerce, one in China, as well as with 10 customs brokers and freight forwarders, which enabled international recognition from Alibaba and business leaders in East Asia. Scaled the success of P&L implementation in operations; over five years, achieved a 92% P&L margin, thereby driving a direct ROI for shareholders of 122%.

Responsible for the management and value growth of the client portfolio and the institution itself, leading comprehensive and multidisciplinary teams to achieve the group’s strategic objectives. A leader in lending, profitability, customer acquisition, new business, ROI, acquiring business, credit, collections, and cross-functional collaboration. Key Achievements: Achieved an overall annual growth rate of 123% on institutional dashboards during the first two years. Managed MXN $5,000M in direct client assets, increasing overall acquisition by an average of 20–23%. Was instrumental in growing high-value AAA portfolios, increasing the number of clients from 545 to 700 in less than two years. Managed multidisciplinary teams with 0% staff turnover and an annual growth rate of 222%. Increased the region’s profitability by 149% annually (on average) alongside a 19.5% increase in profit margin.

Managed an AAA portfolio with an average annual value of MXN $1.2 billion, enhancing prospecting, service, and support for high-net-worth clients. Recognized as a top loan originator, exceeding MXN $300 million in loans, and achieved an annual return of 120%.

Managed a portfolio with an average annual value of MXN $400 million, achieving an annual return of 170%, and led the national deposit and loan placement categories.