Managed advertising accounts for key clients like Grupo Oroño, Voran, and Funcional, spanning healthcare and industrial safety footwear brands with operations in Argentina and the United States. Coordinated internal communications and content flow with design, social, AV, and production teams, ensuring consistency and clarity. Conceptualized and delivered campaigns, content, and digital assets for internal and external audiences. Facilitated cross-team coordination across 10+ business units and 5 interdisciplinary teams, ensuring alignment and prioritization. Managed communications between internal stakeholders and external partners. Supported the planning of internal and corporate events and content preparation for internal presentations and executive decks. Achievements include implementing communication workflows for 3 Shopify platforms used by multiple teams and leading an award-winning stand at Intersec 2024 (CAIFE Award). Managed the development and rollout of multi-channel audiovisual campaigns (e.g., Breast Cancer Awareness, Robotic Surgery Program Launch, Cardiac Emergency Center Campaign). Managed the setup and launch of three Shopify-based e-commerce websites for Funcional, Voran, and Voran North America. Coordinated end-to-end large-scale exhibition stands, including Expoferretera 2025 and the CAIFE Award-winning Intersec 2024 stand.

Delivered training for new employees and implemented key digital strategies during the COVID-19 digital transition. Supported the coordination of internal projects and digital modernization efforts. Produced and edited official communications, onboarding materials, and internal process guidelines.

Played an active role in the daily management of several key projects (e.g., NHS), working closely with a well-known psychologist in the UK. Led a multidisciplinary project with NHS West Midlands focused on mental health initiatives. Developed the professional online presence of my employer and monitored digital interactions. Assisted in the writing and development of essays and scientific papers, including a PhD thesis.

Conducted client interviews and translated business needs into clear internal briefs for creative and technical teams. Coordinated communication between art direction, development, and account teams, collaborating on the creative process of Facebook apps for Fortune 500 clients (e.g., The Canadian Red Cross, Nissan, Hot Wheels).