Simera Professional Key (SPK)

Adriana Alessandra O

El Salvador

Community Manager and Social Media Manager

$ 2,000/month

10 yrs exp

Skills

  • Copywriting
  • Digital Marketing
  • Facebook Ads
  • Google Ads
  • HubSpot
  • Influencer Marketing
  • Project Management
  • Canva
  • Community Manager
  • Content Creation
  • Creator Studio
  • Google Suite
  • Instagram Ads
  • Procreate
  • Social Media Management
  • Monday

Adriana Alessandra O

El Salvador

Community Manager and Social Media Manager

$ 2,000 /month

10 yrs exp

Intro Video

Skills

  • Copywriting
  • Digital Marketing
  • Facebook Ads
  • Google Ads
  • HubSpot
  • Influencer Marketing
  • Project Management
  • Canva
  • Community Manager
  • Content Creation
  • Creator Studio
  • Google Suite
  • Instagram Ads
  • Procreate
  • Social Media Management
  • Monday

Community Manager and Social Media Manager

OnLife App Digital Pharmacy
September 2020 - present

- Managed and engaged with the brand's online community, responding to comments, messages, and inquiries, and fostering a sense of brand loyalty and connection with the audience. - Produced written content, such as product descriptions, blog posts, and social media captions, using effective copywriting techniques to effectively communicate brand messaging and drive engagement. - Scheduled and posted content on social media platforms, optimizing posting times and formats to increase engagement and reach. - Developed and managed a content calendar and monthly strategy for social media platforms, ensuring consistent and timely posting of content across all channels. - Coordinated influencer marketing campaigns, identifying suitable partnerships, negotiating contracts, and measuring results. - Conducted email marketing campaigns via Hubspot, creating and sending newsletters, and tracking campaign performance. - Conducted daily oversight of BigCommerce, ensuring the platform is operating smoothly, and performing necessary updates and maintenance. - Sent push notifications via FireBase to notify subscribers of new products, sales, and promotions. - Created workflows to streamline processes and increase efficiency across various departments. - Created scripts for customer service to ensure consistent communication and customer satisfaction. - Led internal communication efforts, ensuring all departments are informed and aligned with company goals and initiatives. - Coordinated brand activations, identifying suitable venues, negotiating contracts, and overseeing the execution of the activation. - Developed strategic alliances with other brands and businesses to drive brand awareness and sales. - Coordinated new projects and daily tasks for the team, assigning responsibilities, and ensuring deadlines are met. - Coordinated advertising material for activations, collaborating with designers to produce effective visual assets. - Led the design team for all visual pieces, ensuring brand consistency and creative excellence. - Conducted meetings with directors and managers to identify and fulfill all company needs. - Developed and executed a successful influencer marketing campaign for the new pharmacy app OnLife, resulting in increased brand awareness and sales. Strategized and implemented a discount program for each influencer to measure their impact, which yielded exceptional results for the brand. The campaign led to a significant increase in the number of app downloads and contributed to a boost in overall sales.

Content Creator

Elaniin -Tech Company
March 2019 - October 2019

- Created engaging and high-quality content for various social media platforms as a Content Creator, such as images, videos, and written posts, that align with the brand's messaging and values. - Managed and engaged with the brand's online community, responding to comments, messages, and inquiries, and fostering a sense of brand loyalty and connection with the audience. - Produced written content, such as product descriptions, blog posts, and social media captions, using effective copywriting techniques to effectively communicate brand messaging and drive engagement. - Developed and managed a content calendar for social media platforms, ensuring consistent and timely posting of content across all channels. - Scheduled and posted content on social media platforms, optimizing posting times and formats to increase engagement and reach.

Social Media Manager

Fat Kid Studio
March 2018 - August 2020

- Managed and maintained social media accounts, including Facebook and Instagram, creating and curating content that aligns with the brand's messaging and values. - Developed and managed a content calendar for social media platforms, ensuring consistent and timely posting of content across all channels. - Created and executed monthly marketing strategies, identifying KPIs and tracking success metrics to optimize campaigns. - Managed community engagement, responding to comments and messages, and fostering a sense of brand loyalty and connection with the audience. - Coordinated influencer marketing campaigns, identifying suitable partnerships, negotiating contracts, and measuring results. - Created and managed Facebook and Instagram Ads campaigns, optimizing targeting, and ad creatives to drive engagement and conversions.

Social Media Manager

Walkin Closet
June 2017 - January 2018

- Managed and maintained social media accounts, producing and curating content that aligned with brand messaging and values. - Produced high-quality photography for social media, using visual storytelling to engage the target audience and drive engagement. - Developed and managed content calendar for social media platforms, ensuring consistent and timely posting of content across all channels. - Created and executed monthly marketing strategies, identifying key performance indicators (KPIs) and tracking success metrics to optimize campaigns. - Managed community engagement, responding to comments and messages, and fostering a sense of brand loyalty and connection with the audience. - Coordinated influencer marketing campaigns, identifying suitable partnerships, negotiating contracts, and measuring results. - Developed and executed fashion campaigns, collaborating with designers, stylists, and models to showcase products and drive sales.

Community Manager

Go Media, Social Media Experts
December 2016 - July 2017

- Developed and managed content calendar for social media platforms as a Community Manager, ensuring timely and relevant posting of content. - Produced high-quality photography for use on social media platforms, effectively communicating brand messaging and engaging with the target audience. - Developed and executed successful promotional campaigns for Finca Urbana coffee brand by collaborating with prominent influencers to promote the brand and its associated lifestyle. Created a comprehensive Promotional Kit with an engaging awareness message that resonated with the influencers, resulting in an increase in Instagram followers and a significant sales boost in supermarkets.

Smart Scores

Communication
70
Role Fit
95
Adaptability
80
Problem-solving
75

Smart Skills

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