OnLife App Digital Pharmacy
September 2020 - present
- Managed and engaged with the brand's online community, responding to comments, messages, and inquiries, and fostering a sense of brand loyalty and connection with the audience.
- Produced written content, such as product descriptions, blog posts, and social media captions, using effective copywriting techniques to effectively communicate brand messaging and drive engagement.
- Scheduled and posted content on social media platforms, optimizing posting times and formats to increase engagement and reach.
- Developed and managed a content calendar and monthly strategy for social media platforms, ensuring consistent and timely posting of content across all channels.
- Coordinated influencer marketing campaigns, identifying suitable partnerships, negotiating contracts, and measuring results.
- Conducted email marketing campaigns via Hubspot, creating and sending newsletters, and tracking campaign performance.
- Conducted daily oversight of BigCommerce, ensuring the platform is operating smoothly, and performing necessary updates and maintenance.
- Sent push notifications via FireBase to notify subscribers of new products, sales, and promotions.
- Created workflows to streamline processes and increase efficiency across various departments.
- Created scripts for customer service to ensure consistent communication and customer satisfaction.
- Led internal communication efforts, ensuring all departments are informed and aligned with company goals and initiatives.
- Coordinated brand activations, identifying suitable venues, negotiating contracts, and overseeing the execution of the activation.
- Developed strategic alliances with other brands and businesses to drive brand awareness and sales.
- Coordinated new projects and daily tasks for the team, assigning responsibilities, and ensuring deadlines are met.
- Coordinated advertising material for activations, collaborating with designers to produce effective visual assets.
- Led the design team for all visual pieces, ensuring brand consistency and creative excellence.
- Conducted meetings with directors and managers to identify and fulfill all company needs.
- Developed and executed a successful influencer marketing campaign for the new pharmacy app OnLife, resulting in increased brand awareness and sales. Strategized and implemented a discount program for each influencer to measure their impact, which yielded exceptional results for the brand. The campaign led to a significant increase in the number of app downloads and contributed to a boost in overall sales.