Led the digitalization of physical points of sale towards omnichannel experiences. Developed a customer self-service model through digital platforms. Implemented e-commerce and hybrid marketplace strategies. Integrated CRM tools, analytics, and commercial automation. Results: Transformed the buying experience towards digital channels.

eyava.com: digital sales growth and marketplace model. telocompro: sales optimization and commercial processes. Grupo EL DEBER: development of digital solutions and monetization.

Led the expansion into the Bolivian market of an international technological solution. Designed and implemented a B2B prospecting and demand generation strategy. Established commercial bases and a structured pipeline for scalability.

Led the commercial strategy for digital solutions and traditional media. Developed business in the automotive, retail, and entertainment sectors. Implemented multi-channel monetization strategies. Results: +30% growth in corporate sales. Increased average ticket through integrated solutions. Strengthened the B2B digital portfolio.

Led the commercial operation of a multi-sectorial marketplace. Captured and managed sellers and commercial allies. Optimized catalog, pricing, and sales strategies. Coordinated marketing, sales, and operations. Results: Growth of the vendor ecosystem. Improved conversion and customer acquisition. Structured the marketplace commercial model.

Implemented automation and omnichannel strategies in companies such as TIGO, VIVA, ENTEL, and COTAS, among other enterprises. Developed digital solutions for leading companies in LATAM. Integrated CRM and marketing automation tools.

Managed a corporate portfolio > USD 1.5M annually. Developed integral telecommunications solutions. Negotiated with enterprise clients and C-Level decision-makers. Results: Sustained portfolio growth through upselling and cross-selling. Increased participation in strategic accounts. Customer loyalty and expansion of key clients.