Dotcom Design
February 2022 - February 2023
- Plan, create, and manage PPC campaigns across a variety of channels including Google Ads, Facebook and Instagram Ads.
- Keyword research and management to optimize bids.
- Monitor, evaluate, and present the performance of campaigns.
- Tracking implementation through Google Tag Manager.
- The agency was struggling with their clients’ performance and conversion tracking since they weren’t able to provide
tangible results.
- It wasn’t part of my role, but I offered my help in setting up their call and conversion tracking for all accounts.
- After fixing all the tracking issues and misconfigurations, we started to see an increase in phone calls and conversions
overall.
- The clients started to compliment our efforts and 30% of the portfolio was moved to a higher management plan along with
an increase of budget. One of the biggest clients increased their budget from $5000 to $40,000 a month.
- Also, cancellations drastically decreased from an average of 10 a month to 1 as a result of new types of campaigns
implementation that resulted in more business for the clients.