Simera Professional Key (SPK)

Cynthia V

Nicaragua

Social Media Ads Specialist

$ 3,100-$ 3,200/month

6 yrs exp

Skills

  • Analytical Skills
  • Critical Thinking
  • Email Marketing
  • Google Ads
  • Google Analytics
  • Marketing Strategy
  • Problem Solving
  • Salesforce
  • Wordpress
  • Asana
  • B2B
  • ClickUp
  • Content Writer
  • E-commerce Management
  • Google Workspace
  • Linkedin Ads
  • Meta Business
  • MS Office
  • MSP Class Client Management
  • Shopify
  • Social Media Management
  • Soft Conversion Management
  • Trello

Cynthia V

Nicaragua

Social Media Ads Specialist

$ 3,100-$ 3,200/month

6 yrs exp

Intro Video

Skills

  • Analytical Skills
  • Critical Thinking
  • Email Marketing
  • Google Ads
  • Google Analytics
  • Marketing Strategy
  • Problem Solving
  • Salesforce
  • Wordpress
  • Asana
  • B2B
  • ClickUp
  • Content Writer
  • E-commerce Management
  • Google Workspace
  • Linkedin Ads
  • Meta Business
  • MS Office
  • MSP Class Client Management
  • Shopify
  • Social Media Management
  • Soft Conversion Management
  • Trello

Social Media Ads Specialist

Top Floor Marketing
February 2022 - October 2022

- Responsible for creating and administering content on all social media platforms, such as Facebook, Instagram, and LinkedIn to build an audience and ensure customer engagement. - Monitor site metrics and oversee creative design.

PPC & Tracking Specialist

Dotcom Design
February 2022 - February 2023

- Plan, create, and manage PPC campaigns across a variety of channels including Google Ads, Facebook and Instagram Ads. - Keyword research and management to optimize bids. - Monitor, evaluate, and present the performance of campaigns. - Tracking implementation through Google Tag Manager. - The agency was struggling with their clients’ performance and conversion tracking since they weren’t able to provide tangible results. - It wasn’t part of my role, but I offered my help in setting up their call and conversion tracking for all accounts. - After fixing all the tracking issues and misconfigurations, we started to see an increase in phone calls and conversions overall. - The clients started to compliment our efforts and 30% of the portfolio was moved to a higher management plan along with an increase of budget. One of the biggest clients increased their budget from $5000 to $40,000 a month. - Also, cancellations drastically decreased from an average of 10 a month to 1 as a result of new types of campaigns implementation that resulted in more business for the clients.

Marketing Manager

Expresso Company
May 2019 - June 2020

- Head of Pay per Click department, in charge of managing small and midsize businesses’ campaigns and client communication. - Responsible for onboarding new clients and auditing prospect’s campaigns. - Tracking specialist duties. - Team leader, in charge of training and development of other members of the company. - I helped providing a structure to the agency when I took over several responsibilities related to sales, tracking, client communication and employee training. - I was in charge of these duties until the agency generated a profit and started, with my help, interviewing new candidates to fill these positions. - The agency went from 1 to 35 clients in the first 6 months I was working there.

PPC Specialist

White Shark Media
July 2015 - April 2019

- Responsible for helping Small to Mid-sized businesses promote their company in digital media by developing successful ad campaigns on Google and Bing Ads and maintaining fruitful relationships with the company's clients. - Daily tasks included: conference calls with Clients, report writing, building new AdWords campaigns, and optimizing client portfolio.