Led the implementation of CRO strategies, increasing online conversion by 18% and enhancing the personalization of digital experiences. Conducted advanced GA4 analyses to understand user behavior and optimize website/app performance. Managed GTM configurations to ensure accurate tracking of events and campaigns. Developed insights and actionable recommendations that supported upsell strategies and churn reduction, achieving a 15% increase in contract conversions and a 10% decrease in churn. Implemented analytical solutions that improved the digitalization of processes and online portability in line with company objectives.

Designed and executed A/B and multivariate tests with AB Tasty and Google Optimize, optimizing user experience and increasing conversions on Coopeuch's main portal by 25%. Used Microsoft Clarity to identify obstacles in the conversion funnel, reducing bounce rates by 15%. Collaborated with development, marketing, and product teams to transform insights into strategies that improved customer satisfaction. Developed custom dashboards and reports that enabled the identification of optimization opportunities, increasing analytical efficiency by 40%. Implemented a comprehensive tracking system that facilitated data-driven decisions for a key client in the financial sector.

Created and maintained dashboards in Google Data Studio for monitoring critical KPIs in campaigns for automotive brands (Chevrolet, Fiat, Mitsubishi, JAC), enabling real-time decision-making. Supported the CRO team by analyzing user behavior to optimize conversion funnels, increasing lead-to-sale rates by 18%. Managed SEM campaigns by optimizing budgets and strategies on Google Ads, reducing costs by 12% while increasing ROI. Implemented digital personalization strategies that increased online engagement and quote requests by 20%.

Developed custom audiences and set up advanced tracking through GTM and Facebook Pixel, achieving a 30% increase in lead generation. Implemented HotJar to analyze user behavior on the JAC Uruguay site, resulting in a 35% increase in form conversion rates. Developed inbound marketing strategies that strengthened clients' digital presence, increasing engagement by 25%. Improved campaign measurement efficiency and optimized resources, facilitating strategy adaptation in a dynamic digital environment.

Led the implementation of marketing automation and analytics solutions, increasing lead generation efficiency by 40% and reducing CAC by 20%. Coordinated the development of new SaaS product features, contributing to a 15% increase in customer retention. Managed CRM integration projects and analytical tool deployment, optimizing the collection and analysis of critical business data. Contributed to the scalability of the startup by implementing key metrics that drove growth and customer loyalty.

Coordinated digital campaigns to boost the use of discount coupons, increasing organic traffic by 50% and improving redemption rates by 30%. Executed A/B tests on landing pages and promotional messages, optimizing the user experience and increasing conversions by 20%. Developed content strategies and social media initiatives that strengthened the digital community and user loyalty. Improved tracking and analysis infrastructure, enabling better segmentation and personalized offers in a highly competitive market.