- Identified and collaborated with relevant influencers to execute influencer campaigns - Developed and implemented a unique unboxing strategy utilizing miniature product samples, resulting in increased audience engagement and 50 new leads - Managed the end-to-end process of influencer campaigns, including contract negotiation, content development, and performance tracking - Monitored and reported on campaign effectiveness, providing insights and recommendations for future influencer campaigns - Developed and implemented a comprehensive tracking system to accurately assess sales and campaign return on investment (ROI) - Collaborated with internal teams and external partners to integrate tracking systems with existing tools and platforms, such as Google Analytics and CRM systems - Conducted regular data analysis and reporting, providing insights and recommendations for campaign optimization - Continuously evaluated and improved tracking system effectiveness to ensure accurate and timely reporting - Developed and scheduled strategic content for social media channels, including Facebook, Twitter, Instagram, and LinkedIn - Designed and produced graphic resources for various marketing channels, such as printed banners, T-shirts, and online ads - Planned and executed pay-per-click (PPC), email, and SMS campaigns to generate leads and drive conversions - Updated website content and design via WordPress, ensuring consistency with branding and messaging guidelines - Defined and tracked key performance indicators (KPIs) for social media channels, such as engagement rate, reach, and conversion rate - Conducted regular social media reporting, providing insights and recommendations for social media optimization - Collaborated with internal teams and external partners to implement social media tracking and reporting tools, such as Hootsuite and Buffer - Continuously evaluated and improved social media reporting effectiveness to ensure accurate and actionable insights.

- Analyzed audience needs and preferences to develop targeted communication plans for the Americas and Caribbean team - Collaborated with internal teams and stakeholders to develop key messages and branding guidelines - Leveraged a variety of communication channels, such as email, intranet, and social media, to reach and engage target audiences - Monitored and evaluated communication effectiveness, adjusting plans as needed to optimize results - Conducted market research and benchmarking to identify best practices and areas for improvement in employer branding and employee engagement - Developed and implemented strategies to enhance the company's employer brand and improve employee engagement, such as employee recognition programs, social media campaigns, and internal communications - Collaborated with internal and external partners to execute strategies and initiatives, such as HR, PR, and creative agencies - Monitored and reported on the effectiveness of employer branding and employee engagement initiatives, providing insights and recommendations for continuous improvement - Planned and executed corporate events, such as conferences, employee events, and customer appreciation events, from inception to completion - Managed event budgets, negotiating with vendors and suppliers to optimize costs and ensure high-quality deliverables - Coordinated with internal teams and external partners to ensure seamless event execution, including event logistics, audio-visual support, catering, and promotional materials - Monitored and evaluated event effectiveness, providing insights and recommendations for future events - Designed and produced graphic resources, such as posters, flyers, and social media graphics, to support corporate communications and employee events - Developed and maintained branding guidelines and standards for all graphic resources, ensuring consistency and alignment with corporate identity - Collaborated with internal teams and external partners to ensure timely and high-quality delivery of graphic resources - Monitored and evaluated graphic resource effectiveness, providing insights and recommendations for future improvements

- Collaborated with media outlets to secure coverage of company's products and services - Developed and maintained relationships with key journalists, editors, and influencers - Coordinated with internal teams to ensure consistent messaging across all media channels - Tracked and reported on media coverage and impact on brand awareness metrics Task: Support marketing campaigns and content development - Conducted market research and analyzed consumer data to inform campaign segmentation and targeting - Contributed to copywriting and proofreading of press releases, articles, and other marketing collateral - Generated ideas for social media posts and contributed to strategic posting schedule - Monitored and reported on content performance and engagement metrics - Coordinated with vendors, sponsors, and internal teams to plan and execute in-person and virtual events - Assisted with event photography and videography, ensuring high-quality visual content - Produced and edited video content for use in social media and other marketing channels - Managed online event registration and ticket sales, providing a seamless experience for attendees

- Maintained accurate and up-to-date client information in CRM database, including newspapers/magazines data and Ads measurements - Coordinated with clients to obtain required data, such as space reservation dates, rate cards, and material - Ensured compliance with client requirements and deadlines for data submission and updates - Conducted market research and analyzed data to inform campaign design and layout - Strategized and designed campaigns using Google Analytics and other tools to maximize campaign effectiveness - Collaborated with creative teams and external vendors to develop and produce campaign materials - Monitored and analyzed campaign performance data to optimize results and provide insights to clients