Direct strategic architecture, implementation, and continuous evolution of a large-scale MarTech data ecosystem, integrating Salesforce Data Cloud with AWS-based enterprise data environments to support advanced customer intelligence and personalization initiatives. Act as the primary liaison between business stakeholders, marketing leaders, data teams, and technical delivery resources to ensure enterprise data initiatives align with organizational priorities and long-term transformation goals. Lead the design and governance of data activation frameworks that enable marketing, sales, and engagement teams to leverage reliable and actionable customer intelligence. Oversee data ingestion, transformation, integration, and orchestration processes across multiple enterprise platforms, ensuring scalability, performance, and data integrity.

Led enterprise marketing automation initiatives supporting global Healthcare Professional (HCP) programs across Latin American (LATAM) and Middle Eastern markets. Drove the design and launch of standardized marketing automation frameworks that improved scalability, consistency, and operational governance across multiple regions. Created enterprise operational models defining processes, governance standards, campaign structures, and stakeholder responsibilities for global implementation. Designed and implemented the Global HCP Journey Catalogue to standardize customer engagement strategies across markets. Acted as the interface between business stakeholders, marketing leadership, and technical teams to align automation capabilities with broader business objectives. Ensured seamless integration and data synchronization between Salesforce CRM and Salesforce Marketing Cloud environments. Facilitated requirement gathering sessions with regional stakeholders and translated business needs into scalable technical solutions. Coordinated delivery efforts across geographically distributed teams, ensuring alignment, quality, and operational consistency. Advised executive leadership on optimization opportunities related to customer engagement, automation governance, and MarTech scalability.

Headed enterprise marketing automation initiatives supporting global Healthcare Professional (HCP) programs across LATAM and Middle Eastern markets. Piloted the design and rollout of standardized marketing automation frameworks that improved scalability, consistency, and operational governance across multiple regions. Created enterprise operating models that defined processes, governance standards, campaign structures, and stakeholder responsibilities for global deployment. Designed and implemented the Global HCP Journey Catalogue to standardize customer engagement strategies across markets. Liaised with business stakeholders, marketing leadership, and technical teams to align automation capabilities with broader commercial objectives. Ensured seamless integration and data synchronization between Salesforce CRM and Salesforce Marketing Cloud environments.

Took the lead in directing multi-country Salesforce Marketing Cloud automation programs for Budweiser, Stella Artois, and Corona, expanding campaign reach and strengthening customer engagement across global brand markets. Built SQL-based segmentation models to support targeted communications, helping improve campaign relevance, audience precision, and marketing effectiveness. Integrated Treasure Data CDP, APIs, and custom data sources to enable real-time audience activation, personalization, and more accurate customer data use. Aligned objectives with marketing, data, and technical stakeholders to translate campaign objectives into scalable automation and CRM execution strategies.

Managed end-to-end Salesforce Marketing Cloud campaign execution across multiple AB InBev brands, supporting audience engagement, brand communications, and customer journey delivery. Bridged communications with internal teams and agency partners to convert segmentation strategies into omnichannel customer journeys. Used Journey Builder to develop and optimize automated customer experiences across email and CRM touchpoints. Improved campaign performance through testing, reporting, analytics review, and continuous optimization.

Led the design and implementation of Salesforce Marketing Cloud and Pardot solutions to strengthen B2B marketing automation and customer engagement. Managed automated email journeys across Salesforce CRM, Pardot, and Salesforce Marketing Cloud. Optimized lead scoring models, nurturing programs, and campaign workflows to improve lead management and conversion support. Conducted A/B testing and campaign experiments while collaborating with stakeholders to translate business requirements into scalable automation solutions.

Responsible for designing and integrating Salesforce CRM and Salesforce Marketing Cloud to improve data flow, conversion tracking, and customer visibility. Crafted multi-channel marketing strategies across web, email, and CRM touchpoints to support customer engagement and ROI growth. Successfully utilized campaign and customer data to strengthen targeting, reporting, and marketing performance analysis. Engaged with internal stakeholders to align digital marketing execution with business development goals.

Supervised sales activity across nine Canadian provinces, developing client relationships and supporting territory growth. Upsold value-added services by identifying customer needs and positioning relevant solutions. Partnered with executive leadership on territory planning, sales strategy, and market expansion opportunities. Strengthened customer engagement through consultative sales conversations and relationship-based account development.

Led the development of Beach Park's MarTech Stack implementation project, collaborating with IT and sales teams to define requirements, conduct testing, and successfully deploy the solution. Worked closely with the CEO, and heads of Marketing, Sales, and Revenue Management to develop Business Intelligence dashboards for tracking customer behavior, trends, and sales forecasts across all channels, facilitating data-informed decision-making. Managed the strategic online sales strategy, collaborating with IT and Marketing to integrate advanced sales and marketing technology tools and building data-driven analysis dashboards. Served as a key account manager, nurturing relationships with major online partners, including Booking.com, Expedia, and Best Day. Orchestrated new sales campaigns, fare structures, and reward contests, which contributed an additional $5 million to the online revenue share in 2015.

Within one of South America's largest timeshare developments, excelled in presenting and closing programs to a high-spending and high-profile customer segment. Prioritized establishing relationships grounded in mutual trust and effective communication, leading to a consistent flow of closed deals.

Embarked on an entrepreneurial venture, launching a startup focused on developing magazines, publications, and digital marketing products in Fortaleza. Provided consultancy services and actively contributed to the development of high-scale email marketing servers for coupon website commercial partners, optimizing campaign deliverability and inbox placement. Assumed the role of developing and managing the entire digital marketing strategy from its inception, embracing Growth Hacking best practices to test sales and marketing strategies quickly and efficiently. Crafted branding and graphic designs for various magazines, tabloids, newspapers, and books, reflecting a commitment to creativity and visual excellence. Maximized conversion rates by optimizing the user journey through multiple creative strategies, continually refining marketing activities based on conversion data.

Played a pivotal role in developing and coordinating the organization's marketing strategies to support growth and maintain its position as one of Brazil's largest juice industries. Managed marketing and sales strategies for innovative new products such as Soy juice, Green tea, and chocolate milk. Led the Green Tea product to climb from the 13th to the 4th position in market share in 2009. Initiated and led the implementation of an in-house advertising agency, which supported trade marketing teams in their B2C campaign efforts. Increased market share across multiple products, resulting in an 18% sales growth across the company portfolio.

Oversaw relationships with the highest value client segment, building relationships based on mutual trust and effective communication, steadily increasing the value of each account.

Developed marketing strategy, created customer loyalty programs, and grew a loyal customer base. Utilized competitor research to fine-tune pricing strategy, gaining a competitive advantage.

Provided invaluable support to the marketing department by conducting comprehensive research on competitors, target markets, and products. Optimized the development processes for publishing, leading to increased departmental efficiency and a reduction in overhead costs. Responsible for crafting branding and graphic designs for a range of magazines, tabloids, newspapers, and books, demonstrating a commitment to creativity and visual excellence.

Coordinated marketing and sales campaigns, tracked opportunities, developed new products for niche market segments, and achieved a constant increase in revenue.