T-Shaped Growth: Aligned branding and production workflows with marketing operations and commercial objectives. Designed multi-channel content strategies that accelerated brand visibility and lead conversion for funnel optimization. Oversee omnichannel campaign coordination across organic social media, automation platforms, and corporate websites while conducting emerging platform trend research for social media strategy (for MDR and a portfolio of 4 clients including niche industries).

Automated HubSpot email workflows via user-centric templates to deliver 290+ campaigns to 87K+ recipients (97.4% delivery), utilizing continuous A/B testing to lift open rates to 37.1% and CTR to 21.6%. Led end-to-end social media and growth strategy from visual creation to paid monitoring, expanding the LinkedIn audience by 25% (from 11K to 13.7K+ followers) organically with a 12.83% engagement rate. Managed cross-channel community engagement across LinkedIn, Instagram, WhatsApp, and an in-house 2,000+ member channel, while coordinating on-site event coverage and PR relationships. Content creation for digital platforms (visuals and video) and for OOH spaces like flyers, banners, stickers etc. Using Canva, Illustrator, CapCut, Premier Pro, Instagram Edits.

Coordinated local and international teams across technical and functional areas to validate content architectures for Telefónica’s global AI virtual assistant (AURA). Directed knowledge base management by structuring large-scale data and natural language processing (NLP) rules to deliver systematic operational performance metrics.

Executed the digital communication strategy and content production workflows for over 16 simultaneous consumer brands (including TGI Fridays, Pizza Hut and L'Occitane). Managed and mentored a 3-person team tasked with real-time social media monitoring, crisis control, trend indexing, and performance analytics reporting. Promoted from Community Manager to Digital Account Manager and Team Lead within 6 months, expanding responsibilities. Designed cross-channel content strategies and managed paid advertising campaigns (Meta, Google Search, DSP) while delivering KPI and competitor benchmark analyses.

Execute strategic brand audits and digital infrastructure assessments for regional B2B and B2C accounts across Ecuador, Colombia, Peru, and the US (including Biosil and Chevrolet). Built and optimized high-converting, responsive websites using WordPress and Elementor, integrating on-page SEO best practices. Establish systematic tracking dashboards to monitor performance and social media KPIs, enabling senior stakeholders to make data-backed growth decisions.