Lead brand development from the ground up, primarily for clients in the United States: from foundations, research, and creative concept to identity building (logo and graphic assets). Design brandbooks and brand systems to ensure consistency, scalability, and proper implementation across multiple channels. Develop content plans: strategic approach, definition of deliverables and timelines, coordination of photo and video shoots, and final visual execution. Edit content for social media (video and motion), ensuring coherence with the defined narrative and optimization by format/platform. Design packaging and print materials (final art, file preparation, and basic specifications for suppliers). Design ads and digital assets for performance campaigns and brand communication. Support website development (visual structure, UI, graphic assets) and collaborate on implementation. Manage client relationships: meetings, requirements gathering, proposal presentations, and explaining creative rationale.

Design and produce internal and external communication materials, such as newsletters, digital campaigns, infographics, and printed pieces. Develop visual identities and creative assets for internal programs, corporate initiatives, and events, ensuring consistency with the institutional brand. Create and adapt content for social media, WhatsApp, presentations, print media, and internal documentation. Support the Corporate Relations area in translating strategic objectives into effective visual pieces that strengthen employee culture and engagement.

Design and implement internal communication campaigns for the IPMe program at companies such as Grupo Empresarial del Este, Grupo Vargas, Hacienda Juan Viñas, Meditek, Coopecaja, and Cuestamoras. Adapt the messages and identity of each campaign to the organizational culture, strengthening trust, ownership, and employees' sense of belonging. Developed concepts, narratives, and graphic pieces aligned with each company's objectives. Produced integrated materials: emails, posters, presentations, infographics, and storytelling resources. Created and edited testimonial videos with business leaders, incorporating visual identity and animations to reinforce the well-being narrative. Advised leadership on adapting communication strategies to motivate active participation from employees and their families.

Led the organization's restructuring and rebranding, designing a new visual identity system applied across all channels. Designed and managed the monthly corporate newsletter in MailerLite, strengthening communication with the business community. Developed strategic materials: reports, infographics, presentations, invitations, event identity, and social media pieces. Produced audiovisual and graphic content (photography, video, and motion graphics) to reinforce digital and in-person campaigns. Designed the prototype for the new institutional website and worked together with developers to ensure its implementation. Directed the strategic narrative of key initiatives, writing copy, scripts, and leading communication processes. Created the 3D modeling and visual identity for the HITO+ awards, achieving visibility and prestige within the corporate sector. Managed schedules, resources, and deliverables, ensuring quality and timeliness in every project.

Help startups and new businesses build their brand from the ground up, developing strategic concepts that guide identity, communication, and visuals. Develop narratives and creative concepts applied to internal campaigns, sales presentations, and commercial materials. Produce videos and motion graphics with a high level of conceptual depth and storytelling. Design websites from start to finish: from wireframes and visual systems to functional prototypes, working in collaboration with developers or implementing directly in WordPress (Elementor). Lead projects from ideation to delivery, ensuring alignment between client objectives, the creative proposal, and the user experience.