Developed and optimized automation and lifecycle strategies using Braze across industries, including sports, retail, and finance. Managed multiple clients in parallel, creating automated omnichannel journeys to improve retention and conversion through personalization and behavioral data. Ran A/B testing and data analysis to continuously optimize performance, working fully remotely with cloud-based tools.

Owned multichannel automations in Braze to improve conversion funnel using data-driven insights, according to each life stage and needs of the user (for all regions). Created A/B testing and data reports to keep improving each user's experience. Maintained best practices along all communications to preserve reputation and engagement. Remote position, working and delivering results without constant oversight.

Coordinated cross-functional teams (Latam, Africa and ANZ) to align campaigns with organizational goals. Developed and managed high-volume, data-driven CRM and automation programs, focusing on acquisition, activation, recovery, and retention. Led initiatives to optimize through A/B experiments, enhancing deliverability, engagement, and conversion rates, while following legal compliance. Full remote working with in-house cloud-based tools.

Developed, improved, and automated the activation, retention, and conversion part of the customer's journey. Developed strategies and automated campaigns, inside Braze, across Email, SMS, Push, and WhatsApp — driven by personalization and customer behavior. Led the Referrals program from concept to execution.

Planned, developed, and launched email, SMS, and WhatsApp campaigns & strategies in Braze. Optimized and automated channels + referral program for improved performance. Maintained data hygiene and sender reputation within automation platforms (Customer.io, Liquid, HTML), collaborating closely with Data team to ensure efficient, high-quality workflows.

Developed and executed email & push notification strategies and campaigns. Analyzed performance using HTML, data insights, deliverability metrics, and tools including Salesforce, Emarsys, Customer.io, and Braze — delivering actionable recommendations.