Managed 3 executive calendars and inboxes for the President, prioritizing requests and structuring high-volume schedules to balance meetings and follow-ups. Coordinated projects in Asana, structuring workflows and tracking timelines, updates, and resources across initiatives. Drafted and managed contracts and agreements via DocuSign, maintaining accuracy, execution timelines, and visibility across all documentation. Coordinated weekly program operations, managing up to 3 sessions per week and 40 participants, tracking session status and speaker readiness. Maintained and updated CRM data in HubSpot, managing contact records and data organization for a U.S.-based physician client base. Developed and refined course materials, including presentations and supporting content, for physician-led sessions across the program.

Managed operational, administrative, and commercial activities for the division as a sole contributor, reporting directly to the division manager and company owner. Built and maintained performance dashboards and reports in Excel, structuring sales and marketing data to support planning and decision-making. Maintained client and contact data in Salesforce, managing record organization to support sales activities and campaign execution. Coordinated sales and marketing activities, managing digital campaigns, and contributing to a 15% increase in campaign performance. Developed and launched a Shopify e-commerce site, contributing to a 20% increase in inquiries and direct sales.

Coordinated multiple brand initiatives across key accounts, brand, and finance teams, managing timelines and aligning stakeholders. Facilitated cross-functional communication across brand, tech, and marketing teams to support project coordination. Managed the Win app, overseeing performance tracking and budget monitoring to support ongoing operations. Executed an out-of-state concert brand activation, managing negotiations, logistics, and an $18K–$24K budget; the framework was later adopted as a company standard.

Supported 2 senior leaders, managing briefing documents, vendor negotiations, and client communications across multiple brand accounts. Created and sent invoices in QuickBooks, tracking payments and following up on overdue balances. Assisted in logistics and on-site execution for high-profile brand activations, including campaigns for major clients such as Coca-Cola, Michelob Ultra, and Corona. Developed presentation materials for client proposals and events, including a Coca-Cola holiday festival and a Corona beach activation.