Managed Meta Ads campaigns for technology products that generated 121 customer conversations within 10 days while maintaining a cost per result of $0.24 on a daily budget of only $10. Generated 121 qualified leads and supported 10 completed sales, collaborating with the sales team to improve lead follow-up and conversion opportunities. Reached 18,197 people and delivered 21,885 impressions, expanding brand visibility across Lima and targeted provincial markets. Tested image and video creatives promoting a JBL Charge 6 campaign, identifying image-based ads as the top-performing format and reducing cost per conversation. Built and optimized province-focused audience segments, allowing the winning ad set to generate the highest volume of conversations while improving budget efficiency.

Generated 60+ qualified leads through Meta Ads campaigns for children's entertainment services, using lead generation and engagement strategies focused on local families in Lima. Reduced cost per lead to S/1.24 (~$0.35 USD) by optimizing campaign structure, ad creatives, and audience targeting, improving advertising efficiency while maintaining lead quality. Increased campaign performance by scaling the winning ad set, generating 49+ message conversations from a single top-performing ad while maintaining a low acquisition cost. Designed and executed a social-impact giveaway campaign ("Guardians of the Planet"), combining environmental awareness with lead generation to increase audience engagement and drive a consistent flow of inbound inquiries.

Reduced cost per conversation by 68%, lowering CPR from $4.22 to $1.35 through audience restructuring, creative testing, and campaign optimization. Generated 12+ qualified WhatsApp leads during the campaign optimization phase while improving lead quality and conversion potential. Developed and tested 4+ advertising angles (emotional, solution-focused, and credibility-driven), identifying the highest-performing messaging strategy for lead generation. Improved campaign efficiency by eliminating underperforming audience segments and reallocating budget toward top-performing ad sets. Managed Meta Ads campaigns with daily budgets of up to $30/day, continuously optimizing performance based on lead quality, engagement, and cost-per-result metrics.

Generated 56 qualified WhatsApp leads for a Samsung WindFree 18,000 BTU campaign with an average cost per lead of $1.11 using Meta Ads. Improved campaign efficiency by reducing cost per conversation from over $1.73 to $1 through creative testing, copy optimization, and audience refinement. Managed campaign performance on a $10 daily budget, maintaining consistent lead generation of 3–4 qualified inquiries per day. Implemented WhatsApp lead qualification and follow-up strategies that increased prospect engagement and contributed to the successful sale of the advertised product. Achieved a completed product sale by combining performance marketing, conversion-focused messaging, and continuous campaign optimization.