Managed communication and coordination across HQ, sales teams, agencies, and key accounts across the U.S. and Canada. Oversaw multiple concurrent projects across PR, media, creative, and sales support, ensuring organized execution, timeline management, and stakeholder alignment. Collaborated cross-functionally to improve lead quality, operational efficiency, and execution consistency across marketing initiatives. Introduced structured planning and workflow systems that improved alignment between marketing and commercial teams.

Managed communication and coordination across HQ, sales teams, agencies, and key accounts across the U.S. Oversaw multiple concurrent projects across PR, media, creative, and sales support, ensuring organized execution, timeline management, and stakeholder alignment. Collaborated cross-functionally to improve lead quality, operational efficiency, and execution consistency across marketing initiatives. Introduced structured planning and workflow systems that improved alignment between marketing and commercial teams.

Led regional marketing and communications strategy across multiple markets, partnering with senior commercial and retail stakeholders to deliver 60% sales growth. Managed global brand relationships, adapting HQ narratives for culturally diverse markets while maintaining brand integrity across all touchpoints. Directed integrated campaigns spanning digital, retail, PR, editorial, influencer, and events, ensuring consistent brand storytelling across every channel. Partnered with global teams and regional leadership on strategic messaging for launches, collections, and market-specific initiatives.

Led full brand and communications development for a hospitality technology platform, defining positioning, messaging, and visual identity from scratch. Translated a complex B2B/B2C digital product into a clear, scalable value proposition supporting sales and customer acquisition. Directed integrated communications across CRM, digital, and partnerships, driving $1M+ in mobile transactions. Built lifecycle and messaging frameworks across acquisition, retention, and revenue growth for B2B and B2C audiences. Led the digital transformation of isme by Jumeirah, scaling to 100k+ members at 12:1 ROAS, with CRM segmentation that lifted repeat-purchase frequency 15% and LTV alongside it.

Managed client relationships across a portfolio of accounts, developing brand audits, messaging frameworks, and digital strategies. Presented performance insights and strategic recommendations to senior client stakeholders on a regular cadence.

Managed brand and commercial initiatives in Venezuela, partnering with carriers and retail partners to accelerate market share. Developed and delivered sales enablement for 250+ people, balancing global brand standards with local market execution.

Led and executed BTL activities for FMCG brands. Responsible for partner relationship management, campaign executions, brand ambassadors' training & management.