Led end-to-end front-end development for pharmaceutical product websites using React and modern JavaScript frameworks. Improved page performance and SEO scores through image optimization, semantic HTML, and Core Web Vitals enhancements. Ensured WCAG accessibility compliance across all components. Collaborated with designers, QA, and product managers to deliver high-quality releases on time. Applied prompt engineering techniques to generate reusable components and optimize front-end performance.

Designed and developed Digital Sales Presentations (DSP) for Veeva Systems iPad platform using React and Astro-based custom boilerplate. Built scalable, reusable UI components integrated with Salesforce to support enterprise workflows. Managed end-to-end content lifecycle, including intake, review, approval, and publication processes. Collaborated with cross-functional teams to ensure compliance, performance, and high-quality delivery of digital assets.

Co-led the migration of Hyundai Mexico's digital platform from Adobe Experience Manager (AEM) to DotCMS. Developed and implemented scalable front-end solutions to preserve critical features and introduce new site capabilities. Collaborated with cross-functional teams (design, backend, QA, product) to ensure seamless transition and high-quality delivery. Improved platform scalability, performance, and maintainability through modern architecture and best practices.

Developed and maintained front-end components and websites using Sitecore CMS and Razor within .NET environments. Delivered scalable, reusable UI solutions for pharmaceutical industry platforms. Enhanced site performance, usability, and content management workflows. Partnered with cross-functional teams to deliver compliant, high-quality digital experiences.

Developed rich media and interactive advertising solutions using HTML5, CSS, and JavaScript. Delivered high-quality digital ad campaigns for Google Ads and other platforms, ensuring performance and compatibility. Managed ad trafficking, testing, and deployment workflows to support campaign delivery. Collaborated with designers and marketing teams to deliver engaging, user-focused digital experiences.

Developed interactive web applications and rich media solutions using Flash/ActionScript (AS3), later transitioning to HTML5 technologies. Delivered digital experiences and advertising assets for global automotive brands, including GMC, Chevrolet, and Mercedes-Benz. Built and optimized rich media campaigns across industries such as healthcare, hospitality, and retail. Collaborated with designers and marketing teams to create engaging, high-performing digital content.