Developed and executed the launch and positioning strategy for Vuse in Chile, addressing the challenges of a highly regulated category. The strategy built a community of over 10,000 followers on Instagram in less than six months, consolidating the brand's digital presence since its market entry. Designed and implemented strategic alliances with Rappi, Valle Nevado, Movistar Arena, Piknic Électronik, and other key entertainment ecosystem players, developing innovative and high-impact brand experiences for adult consumers. Managed influencer marketing campaigns with high-reach figures, including creators with communities exceeding one million followers like Kel Calderón, strengthening brand recognition, cultural relevance, and connection with new audiences.

Designed and implemented immersive experiences for the launch of the Bespoke home line by creating smart homes in shopping centers across different cities, allowing consumers to directly interact with the product ecosystem and reinforcing its positioning within the premium home category. Developed content and influencer marketing campaigns for Samsung TV launches, articulating collaborations with content creators and opinion leaders to amplify reach and purchase consideration. Adapted global strategies and campaigns to the Chilean market, contributing to successful launches and demand levels that exceeded initial commercial projections, generating stock shortages in some product categories.

Produced interviews, reports, and editorial content on art, cinema, literature, and contemporary thought for one of the largest-reaching digital cultural magazines among young Spanish-speaking audiences. Interviewed prominent figures in the cultural and audiovisual fields, including actor Héctor Morales and Oscar-winning director Héctor Covarrubias, addressing creative processes, cultural trends, and current artistic events. Developed content with a narrative and curatorial approach, connecting culture, aesthetics, and society through editorial formats designed for contemporary digital audiences.

Led the digital launch strategy for Heineken Blade in Chile and Heineken Silver, executing a 100% digital campaign that surpassed initial commercial expectations and contributed to stock shortages during the initial commercialization stages. Participated in the positioning of Heineken 0.0, driving a change in the perception of non-alcoholic consumption through campaigns and content that associate the brand with a modern, active, and social lifestyle, contributing to the growth and consolidation of the category in Chile.