Acted at the intersection of business and technology, translating customer requirements into tailored Microsoft Modern Workplace, Azure, and Security solution designs. Championed AI adoption and digital transformation initiatives by driving Copilot and AI-powered automation use cases across enterprise SaaS accounts; led executive stakeholder engagement, value-based selling, ROI modeling, QBRs, and success planning to increase platform adoption, improve customer lifetime value (CLV), strengthen retention, and accelerate upsell/cross-sell revenue growth. Led technical discovery workshops with prospects and existing clients to analyze functional and business requirements prior to solution positioning. Delivered live product demonstrations and structured business-value sessions for Microsoft Copilot, Security (Defender, Purview, Entra), and 3rd-party platforms (Mimecast, Acronis). Defined and supported Proof of Concept (PoC) initiatives, aligning technical scope with customer objectives and commercial strategy. Drove 120%+ net revenue retention by expanding SaaS adoption across existing accounts, identifying new use cases, increasing license utilization, and aligning product capabilities with evolving business objectives. Reduced customer churn by 90% through proactive account management, executive engagement, and value-driven success planning, while doubling upsell revenue across existing enterprise accounts through strategic expansion and cross-sell initiatives. Maintained strong stakeholder engagement across IT, security, and business leadership, guiding clients through the solution definition and evaluation phase. Technical proposal development, pricing strategies, and contract negotiations. Experience managing high-value accounts with complex stakeholder environments.

Managed strategic enterprise accounts within the Energy (Oil & Gas) sector, overseeing commercial and operational performance of a mission-critical enterprise asset management platform (IBM Maximo). Delivered structured training sessions and onboarding workshops to vendors and internal stakeholders on Maximo functionalities, workflows, and best practices, ensuring optimal system utilization. Served as the single point of contact for internal business teams and third-party vendors, ensuring smooth onboarding, engagement, and issue resolution. Supported commercial activities, including tender documentation, vendor coordination, technical clarifications, and proposal evaluations. Identified opportunities to optimize platform usage, enhance vendor performance, and streamline asset management processes. Built strong stakeholder relationships, balancing operational delivery with commercial strategy and long-term digital transformation objectives.

Led business development and sales acquisition across retail and SME segments, driving growth in deposits, cards, and personal finance products. Managed a high-value portfolio of clients, providing tailored banking solutions, improving retention, and identifying cross-sell opportunities. Built and maintained strong relationships with customers, acting as their primary financial advisor for Islamic banking products and services. Achieved monthly and quarterly sales and revenue targets, consistently ranking among top performers in the region. Generated new business through cold outreach, networking, branch partnerships, and corporate engagements, expanding the bank’s footprint. Ensured all customer onboarding, KYC, and compliance processes were completed accurately in line with Central Bank and Shariah requirements. Collaborated with product, operations, and credit teams to ensure fast approvals, smooth onboarding, and high customer satisfaction. Conducted market research to identify new customer segments, competitive trends, and partnership opportunities. Delivered clear financial presentations, proposals, and product demonstrations to drive conversions and client trust. Maintained accurate pipeline management, forecasting, and CRM tracking to support business planning and reporting.

Delivered comprehensive technical support to a 400+ user base, resolving hardware, software, and network issues across enterprise environments. Streamlined new user onboarding and provisioning workflows, ensuring seamless integration into IT infrastructure with minimal downtime. Managed incident response and ticket resolution using the LANDesk Service Management System, consistently meeting SLA targets and reducing resolution times. Provided Tier 1 and Tier 2 support across desktop, peripheral, and mobile platforms, contributing to a high user satisfaction rate. Collaborated with system administrators to escalate complex issues, document fixes, and maintain a centralized knowledge base for recurring IT scenarios.