Definition and execution of commercial strategies by product category. Price, margin, and profitability analysis for decision-making. Coordination with the sales team on promotions and point-of-sale activities. Negotiation with key clients and development of commercial relationships.

In charge of CIF Miami Clients. Sales Strategy and Planning. Order Management and Coordination. Client Relationship Management.

Management and control of key accounts. Supply chain management. Product growth and innovation strategies.

Cost and profitability analysis. Inventory management. Product performance analysis.

Collect and analyze market trend data. Collaborate in the creation of marketing strategies to promote the company's products and achieve business objectives. Direct work as a sponsor to one of the best soccer teams in Ecuador: Independiente del Valle.