I formulated and implemented the strategies and action plans for the opening of markets and customer acquisition in both Panama and Venezuela. Managed a portfolio of 4 product categories and 180 SKUs. I analyzed the market and identified potential distributors for the establishment of business alliances. I managed the informal market niche in Panama and managed a portfolio of 150 clients. I planned and projected the demand for the managed markets. Led and coordinated product launches. I guaranteed the update and veracity of the inventory of informal stores for a volume of approx. 3 thousand items. I evaluated weekly the KPIs of 15 promoters in Panama. Negotiated commercial terms and conditions with distributors. Developed brand versus distributor relationships, guaranteeing the correct distribution through the optimal channels. Prepared biweekly management reports with emphasis on insights and potential. • I optimized the sales indicator per promoter in the Panamanian informal market by 40%, in a period of 2 months, through the continuous evaluation of data and the identification of trends by category. • I reduced the loss of inventories due to obsolescence with the clients managed by 15%, in a period of 3 months, through the development of an optimization plan and continuous supervision with each distributor, in addition to negotiating incentives using brand royalties. • I led and coordinated the opening of the market in Venezuela with a sales potential of USD 250 thousand, in a period of 4 months, through the implementation of a strategic plan for customer acquisition, the identification of key sub-distributors, and the development of the relationship with emphasis on quality of service.

I implemented, hired, and supervised the team in charge of managing 60 points of sale between Paraguay and Venezuela. I analyzed and consolidated the data collected from the points of sale and made the presentation to the Miami board of directors every week. Controlled and ensured payments to outsourcing agencies for personnel recruitment. Managed relationships between retailers and Samsung key account managers. Remotely reviewed the performance of the work teams in Venezuela and Paraguay. Managed and controlled an annual spending budget of USD 50,000. Staff in charge: 15 direct. • I reduced the recruitment, hiring, and implementation process of the retail department in Venezuela by 25%, by establishing job profiles and working together with talent recruiting agencies to outline the best candidates. • I saved up to 10% in operating expenses, in a month, through the effective negotiation of commercial terms and conditions with suppliers.

I planned and coordinated the launch of film campaigns in Panama. I managed the distribution, negotiation, and management of royalties with 23 cinemas and 155 projection rooms. Evaluate launch profitability and forecast support, as well as estimate potential revenue. Prepared daily attendance reports and performance monitoring of the premieres. I negotiated brand presence through the cross-selling of films. I managed the distribution logistics of the launches throughout the country. • I improved the assistance forecast method by USD 150,000, in a period of 3 months, through the review and redesign of the processes executed and the implementation of improvements to optimize the accuracy of the calculations. • I reduced the delays and possible non-compliance of launches on scheduled dates throughout the country from 24 hours to zero hours, through the analysis of the processes and the restructuring of the distribution logistics. • I increased up to 20% of revenue from ticket sales, during the management, by negotiating and implementing cross-selling with theaters, which also impacted the presence of the Warner Brothers brand

I managed the sales and distribution of 20 brands managed by the company, among which are Nintendo, Magic: The Gathering, Pokémon and Funko. Developed, formulated, controlled, and implemented the sales and distribution plan for categories and products. Managed relationships with a portfolio of 75 clients in Latam. I provided training to the company on the operation and performance of the brands. Analyzed the market and identified key customers for new brands. I supervised the distribution process from the payment to the delivery of the product to the client of the managed portfolio. I led product launch projects in Panama, Guatemala, Bolivia, Costa Rica, Salvador, and Honduras. Manage an annual income budget of USD 300,000. • I generated USD 125,000 in income, in a period of 1 year, through the coordination and supervision of the Magic: The Gathering brand launch project and the incorporation of 45 new clients into the portfolio. • I increased the annual sales in Magic: The Gathering by 70%, in a period of 12 months, by identifying and developing with key clients, as well as the implementation of a service quality model. • I designed and executed 3 training courses for company personnel related to the management and growth of collectible brands such as Pokémon and Funko, with a scope of up to 20 people in the cluster department. • I reached up to 95% satisfaction rate on the part of the managed client portfolio, during the management, through attention to detail, quality of service and constant monitoring of client needs.