Simera Professional Key (SPK)

Alexandra B

El Salvador

Marketing Digital Leader

$ 3,200/month

4 yrs exp

I am a Growth Marketing professional with 8+ years of experience helping brands scale revenue through data-driven marketing strategies across the U.S. and LATAM markets.Throughout my career, I have led acquisition, retention, CRM, lifecycle marketing, SEO, CRO, paid media, and omnichannel growth initiatives for startups, global brands, hospitality companies, consumer goods brands, and eCommerce businesses.My expertise includes:• Growth Marketing• Performance Marketing• Customer Acquisition• CRM …

Skills

  • A/B Testing
  • Digital Marketing
  • Email Marketing
  • Google Ads
  • Google Apps
  • HubSpot
  • Marketing Automation
  • Query Optimization
  • SEO
  • SIEM
  • Wordpress
  • API Testing
  • Google AdMob
  • Google Adwords
  • Google Search Console
  • Klaviyo
  • Learning Specialist
  • Linkedin Ads
  • Mailchimp
  • Marketing Specialist
  • Meta Ads
  • SEM
  • Shopify
  • STEM
  • Technical SEO
  • Conversion Rate Optimization
  • Conversion Rate Optimization (CRO)
  • Social Media Strategy
  • SEO Optimization
  • WordPress CMS
  • CPA Optimization
  • digital marketig
  • Looker Studio
  • Digital Marketing Strategist
  • Growth Marketing Specialist
  • Sales Optimization
  • Strategic Marketing Planning
  • Data-Driven Decision Making
  • Hubspot
  • Paid Media & Performance Marketing
  • Model Optimization
  • Paid Advertising & Performance Marketing
  • e-mail marketing
  • Digital marketing
  • LookerStudio
  • VTEX
  • Social Media Growth Strategy
  • Optimization
  • CRM Optimization
  • Google Add
  • Hubspots
  • Digital Media & Marketing
  • Email Marketing Automation
  • Strategic Marketing
  • Gogle Ads
  • Retail Marketing
  • Looker Data Studio
  • Google Analytics 4 (GA4)
  • CRM and marketing automation
  • Social Media Creative
  • Conversion Optimization
  • Google Analytics (GA4)
  • Website Optimization

Alexandra B

El Salvador

Marketing Digital Leader

$ 3,200 /month

4 yrs exp

I am a Growth Marketing professional with 8+ years of experience helping brands scale revenue through data-driven marketing strategies across the U.S. and LATAM markets.Throughout my career, I have led acquisition, retention, CRM, lifecycle marketing, SEO, CRO, paid media, and omnichannel growth initiatives for startups, global brands, hospitality companies, consumer goods brands, and eCommerce businesses.My expertise includes:• Growth Marketing• Performance Marketing• Customer Acquisition• CRM …

Skills

  • A/B Testing
  • Digital Marketing
  • Email Marketing
  • Google Ads
  • Google Apps
  • HubSpot
  • Marketing Automation
  • Query Optimization
  • SEO
  • SIEM
  • Wordpress
  • API Testing
  • Google AdMob
  • Google Adwords
  • Google Search Console
  • Klaviyo
  • Learning Specialist
  • Linkedin Ads
  • Mailchimp
  • Marketing Specialist
  • Meta Ads
  • SEM
  • Shopify
  • STEM
  • Technical SEO
  • Conversion Rate Optimization
  • Conversion Rate Optimization (CRO)
  • Social Media Strategy
  • SEO Optimization
  • WordPress CMS
  • CPA Optimization
  • digital marketig
  • Looker Studio
  • Digital Marketing Strategist
  • Growth Marketing Specialist
  • Sales Optimization
  • Strategic Marketing Planning
  • Data-Driven Decision Making
  • Hubspot
  • Paid Media & Performance Marketing
  • Model Optimization
  • Paid Advertising & Performance Marketing
  • e-mail marketing
  • Digital marketing
  • LookerStudio
  • VTEX
  • Social Media Growth Strategy
  • Optimization
  • CRM Optimization
  • Google Add
  • Hubspots
  • Digital Media & Marketing
  • Email Marketing Automation
  • Strategic Marketing
  • Gogle Ads
  • Retail Marketing
  • Looker Data Studio
  • Google Analytics 4 (GA4)
  • CRM and marketing automation
  • Social Media Creative
  • Conversion Optimization
  • Google Analytics (GA4)
  • Website Optimization

Marketing Digital Leader

ILVA Porcellanatos
September 2024 - June 2025

Managed an annual digital budget (+USD 100K) with an average ROAS of 3.5x. Designed and executed campaigns on Google Ads, Meta, and email marketing with a performance focus. Implemented an SEO/SEM strategy that increased organic traffic by 120% in 6 months. Developed creative assets and audiovisual content for brand communication. Negotiated agreements with influencers and strategic media to strengthen brand positioning.

Sr Marketing Analyst For Magistral

Dreamco
December 2023 - September 2024

Launched new products with market research and competitive benchmarking. Coordinated digital content and paid campaigns with an average CTR of 5.2%. Optimized digital campaigns, reducing CPA by 30%. Managed events and co-marketing initiatives with strategic partners.

Marketing Digital Leader

Dash Deportes
April 2023 - December 2023

Planned a full-funnel digital strategy (from awareness to conversion). Managed paid media and email marketing campaigns with open rates over 30%. Administered monthly budgets with an average ROAS of 3x. Created co-branded actions with partner brands (reaching +250K monthly).

Strategic Intelligence Specialist

Randstad
May 2022 - April 2023

Conducted commercial prospecting, lead management, and strategy development with measurable KPIs. Designed and executed LinkedIn Ads campaigns focused on client acquisition. Performed monthly performance analysis and prepared executive reports.

Marketing Specialist

Google
May 2021 - April 2022

Planned and executed performance-focused digital advertising campaigns. Collaborated on digital project and partnership development. Measured conversion metrics and continuously optimized based on data.

Smart Scores

Communication
90
Role Fit
95
Adaptability
85
Problem-solving
90

Smart Skills

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