Managed first-tier global accounts — Farmers Insurance (USA), Eli Lilly (USA), and Lactalis (France) — overseeing end-to-end campaign execution across complex ad-tech ecosystems (Campaign Manager 360, Innovid, AIS) with 100% data attribution accuracy. Planned and executed high-budget premium media placements on CNN, Fox, Disney, and YouTube, aligning technical configuration with brand objectives to maximize reach and engagement. Led rigorous performance governance cycles: transformed raw campaign data into actionable insights, identifying optimization opportunities that protected and grew digital ROI across multiple markets. Operated as a cross-functional bridge between global clients, creative teams, and technology platforms — building the stakeholder management and platform expertise central to AI Customer Success roles.

Led a high-performance team of 5 commercial consultants, achieving 135% of the annual commercial budget in 2020 through a sales ecosystem built on strategic alliances, cold calling, and real estate fairs. Reduced the break-even timeline of project Arcobaleno by 25% — hitting an 18-month target originally projected at 24 months — via hyper-local marketing strategy and high-impact brand activations. Increased internal referral sales by 30% by designing and launching the institutional program "Refiriendo Arco Iris," leveraging employees and their networks as brand ambassadors. Grew closings by 40% in 2019 by pioneering a new segmentation strategy targeting domestic and international investors outside the company's home city.

Founded, launched, and scaled a premium consumer brand from zero — managing strategic planning, P&L, operations, and a cross-functional team of 12+ people. Generated over $800,000 USD in revenue within 4 years, engineering high-conversion campaigns and optimizing Customer Acquisition Costs (CAC) to build an organic digital community of 16,000+ followers. Ranked Top 5 Best Burgers in the city at Burger Master 2019 (by Tulio Recomienda), competing against 30 established restaurants. Selected for EAP2016 high-potential company program — awarded a $50,000 USD mentorship and training scholarship at Babson College (Luker Foundation & Manizales Más).

Built and scaled a digital education platform to 45,100+ YouTube subscribers and 5.1M+ views — demonstrating the ability to drive user adoption and sustained engagement at scale. Won $30,000 USD seed capital from Colombia's government innovation fund (Fondo Emprender – SENA) through a fully approved business plan.

Led LATAM market development strategy for attracting foreign investment chains into Colombia — managing research, investment budgeting, and commercial strategy for each prospect. Closed a $200,000 USD deal with ChinaWok (Peru) for the opening of new locations in Bogotá, following a year-long B2B engagement process. Closed an additional $30,000 USD contract with retail chain 'Él' for Colombian market studies and entry strategy. Exceeded prospecting targets by 140% through cold calling campaigns and strategic alliances with key players in Lima's business community.

Developed new B2B business for a SaaS digital publishing platform in Spain and Latin America, growing sales by 57% in the Spanish-speaking market through targeted cold calling and niche content distribution. Closed 5 enterprise accounts worth $30,000 USD in digital magazine licensing — first exposure to global SaaS sales cycles and cross-cultural account management.